Tara Sutaria talks about self-love in Bumble’s Valentine’s Day film
According to the brand, self-love is crucial for building healthy and equitable relationships
Date-wise News
ZEEL posts consolidated revenue of Rs 2111 crore in Q3 FY23
Company’s advertising revenue decreased by 15.63% to Rs 1063.8 crore
aha to invest Rs 1000 crore over next 3 years
Money to go towards expansion in new languages and genres, said promoter Allu Aravind and CEO Ajit Thakur
Myntra’s new films have Ranbir and Kiara promoting everyday fashion
The actors appear individually in two films each
Jalebi's new campaign is all about self-care & humour in Gen-Z dating
The campaign aims to inspire and empower Gen-Z to take control of their own happiness and not settle for less in relationships
Senco Gold & Diamonds rolls out V-Day campaign with Kiara Advani
In the campaign, Kiara is promoting the brand’s heart-shaped solitaire diamond jewellery collection
A lot can happen over ‘Swiggying it’, says food delivery app’s Valentine’s Day film
The digital film, titled Wrong Address, explores how wrong addresses can sometimes lead to the right places
Dentsu suspended from bidding for Tokyo and Osaka government contracts
The order follows allegations of Olympic bid rigging scandal
Times OOH wins advertising rights for GMR Goa International Airport, Mopa
This is an exclusive 20-year advertising contract for the Manohar International Airport
Publicis Business wins creative mandate for agri-tech start-up Ninjacart
The account mandate includes a refreshed brand identity for Ninjacart
Fandrum partners exclusively with Luv Ranjan’s next ‘Tu Joothi Main Makkar’
Fans will get an opportunity to meet Ranbir Kapoor and Shraddha Kapoor, the main cast of the movie
Hyundai Motor India renews partnership with Indian women cricketers
The brand has roped in Smriti Mandhana, Shafali Verma, Jemimah Rodrigues, Yastika Bhatia and Renuka Singh for #TheDriveWithin campaign
Super Bowl 2023 ads that got us super bowled!
Ads this year were high on nostalgia with major actors reprising beloved movie and TV roles
Prime Volleyball League’s Kolkata Thunderbolts ropes in The Bridge as associate sponsor
Kolkata Thunderbolts are winners of the first season of the PVL
Federal Bank bridges physical and digital marketplaces with new campaign
The campaign is based on the bank’s brand messaging - Digital at the Fore, Human at the Core
GNC India launches campaign with John Abraham
The new campaign ‘No Compromise’ will launch with a set of four films
Laqshya Media Group executes Indian Oil Pavilion at India Energy Week 2023
The Indian Oil pavilion showcased cutting-edge solutions
Cheil India appoints Neeraj Bassi as Chief Growth Officer
Bassi will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India
We’ve come back to TV after a break: Mayank Bathwal, Aditya Birla Health Insurance
Bathwal, CEO, Aditya Birla Health Insurance shares insights about the company’s recent campaign, which has four customers sharing their journey
PRCAI collaborates with Indian Deaf Cricket Association for 6th PR Premier Cricket League
The sixth edition of PRPCL 2023 (North) was held this weekend on February 11 & 12, 2023
Manforce Condoms taps into the wildest fantasies on Valentine's Day
The campaign #LoveUpWithManforce has been conceptualized and executed by Grapes
Star Sports onboards 19 brands for ICC Women’s T20 World Cup 2023
The brands are Thums Up, Amway, Jindal Steel and Power, Google, HDFC Life, Kajaria, and Policy Bazaar
Vir Das hacks his meat cravings in ad for UnCrave
Das is the brand ambassador for the plant-based meat company by Licious
Shashikant Warishe case: Maha govt to give 25 lakh to scribe's kin
Warishe's son will be the beneficiary of a permanent government job, according to news reports
What does Customer Love mean to Yoho?
Marketing initiative by WebEngage: To develop a relationship with customers beyond mere transactions, companies should adopt a customer-centric approach, says Prateek Singhal, Co-founder, Yoho
We are always evaluating new countries and regions to take VAHDAM India to: Sneha Beriwal
Beriwal, Global Chief Marketing Officer, VAHDAM India talks about the brand’s global presence, newer blends, marketing strategies and more
L&K Saatchi & Saatchi wins integrated mandate of global bakery brand Grupo Bimbo
The agency has bagged the mainline, digital, and media duties of the brand
The state of programmatic and OOH - all things you must know
As part of e4m TechTalk series, Rachna Lokhande, an OOH industry leader and founder of Glocal Bridge, writes about some key developments in the DOOH sector
Not later but now: Marketing strategies that BNPL sector needs in a risky economy
As recession and new RBI norms bring uncertainties for the Buy-Now-Pay-Later industry, experts discuss what could change in terms of marketing and how the sector can make best use of advertising tools
Radio in 2023: Players tuning into growth frequencies
Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets
Mascot Monday: How Gattu left a mark on Asian Paints
The moppet with a brush fomented the transformation of the paint industry in India
Tanmay Bhat's old Ganesha tweets zap Kotak Mahindra Bank's new campaign
Netizens dug out tweets by Bhat from 2013 where he joked about Hindu gods, forcing the company to pull down its latest campaign featuring the comedian