Recently, My11Circle has also signed 3-year deal with Lucknow Super Giants franchise as the official title sponsor
Individual match tickets for the World Cup will go on sale on 4 October and corporate hospitality packages will be available from 6 September
The 100% Cricket Future Leaders Programme aims to support emerging female talent in cricket
More teams will compete in both the ICC Women’s Cricket World Cup and the ICC Women’s T20 World Cup from 2026 onwards
Star Sports has also announced a line-up of cricketing content leading up to the event
Data also shows that the final match between India and Australia garnered a total of 40.97 million unique viewers
The 16-year-old will soon take over the brand’s Instagram page to showcase her take on the sport and the philosophy of SWAG
Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association
Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players