x-app

Can a new logo be the 'X' factor Twitter needs?

While the new X logo may seem dissonant, the latest rebranding exercise may fit in with Elon Musk's larger scheme of things, say experts

Shantanu David and Nilanjana Basu Jul 25, 2023 9:24 AM

Bot-free paradise or pit of chaos? What Musk's Twitter deal may mean for marketers

Albeit wary, industry watchers are mostly optimistic about Twitter's transformation for brands, especially since Musk's X app could finally come to fruition

Shantanu David Oct 7, 2022 8:40 AM