Pitchfork Partners bags strategic communication mandate for Prisma AI
Pitchfork Partners will work on the firm's overall communication approach
Date-wise News
Virat Kohli upholds Duroflex's promise of 'not 8 hours but great hours of sleep'
Kohli, who is the national brand ambassador of the sleep solutions brand, stars in its new TVC
CreditAccess Grameen elevates Ganesh Narayanan to CEO
CA Grameen’s current Managing Director & CEO Udaya Kumar Hebbar will continue to lead as the Managing Director
Sparsh Ganguli to spearhead Astus Group in India
The London-based global media trading company has announced the launch of its independent office in India
'Radigitalization' can play a lead role in amplifying company’s revenue: Ashit Kukian
CEO of Radio City, Kukian spoke to e4m about the company’s performance in 2023, speculations for 2024, advertising revenue, market expansion plans and more
'For D2C brands, it is key for celebs to share the core values'
At the e4m D2C Revolution, a panel of D2C brand founders discussed the various facets of endorsing celebrities
Sonali Bendre collaborates with FUJIFILM India for breast cancer screening awareness
Bendre has been named the brand ambassador for bolstering FUJIFILM Healthcare Businesses
Supari Studios wins content marketing mandate for Spotify India
The scope of work includes content marketing strategy, production and execution of the brand’s content marketing-led campaigns
Aditya Roy Kapoor makes a case for kindness in new Bumble ad
The brand's global integrated campaign titled 'Kindness is Sexy' is based on a Bumble survey that rated kindness over physical attributes in a potential partner
Godrej Security Solutions ropes in Keerthy Suresh for southern markets
The company has unveiled a new ad with Keerthy for their range of home lockers and electronic home security solutions
JioCinema announces return of Jeeto Dhan Dhana Dhan with MRF as title sponsor
Participants will stand a chance to win tickets to the 2023 World Cup in all limited overs matches from India’s Tour of West Indies
Neha Sharma Katyal joins Disney+ Hotstar as Director of Agency Sales
This is her second stint with the network
BBC’s George Alagiah passes away at 67
Alagiah anchored News at Six for 20 years
Twitter goes live with ‘X’
The new logo, which replaces the iconic blue bird, is a white "X" against a black background
Mercedes-Benz Research & Development India names Tithi Sarkar as Head of Communications
Prior to this, she was associated with Microsoft as Corporate Communications Lead
e4m TechManch 2023: Industry experts to discuss latest trends in digital marketing
The seventh edition of the conference will be held on August 9-10
MiQ scaling growth for independent agencies with data driven programmatic solutions
At the MiQ-e4m roundtable, industry heads discussed opportunities and challenges in the AdTech space, driving sales by using real-time data and more
Can a new logo be the 'X' factor Twitter needs?
While the new X logo may seem dissonant, the latest rebranding exercise may fit in with Elon Musk's larger scheme of things, say experts
Eros International Media’s accounts to be inspected
As per media reports, the ministry of corporate affairs has said it was satisfied that the allegations of fund siphoning need to be investigated
Age of discretion: D2C brands show caution in ad spends
As the funding winter continues, Indian startups are increasingly focusing on ROI, say media planners
Meet the fractional CMO
A part-time executive with big-time benefits, the FCMO is sure to become 'a thing' in the coming years, according to experts