News18 said it has been heavily investing in technology and editorial resources to ensure that its content and presentation remain uniquely curated for the audience
Many industry leaders feel the move is unlikely to have any impact unless the government acts on offshore gambling platforms operating illegally in India
Industry observers note betting apps are one of the top advertisers, especially during big sporting events in India; MIB crackdown on betting ads expected to deal a big blow to celebrity endorsers too
Albeit wary, industry watchers are mostly optimistic about Twitter's transformation for brands, especially since Musk's X app could finally come to fruition