Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
The agency will service the account from its Gurgaon office
Chihana has been associated with Yamaha Motor Company and its group companies since 1991
Covid has, however, impacted the share of OOH and Print in the sector’s media plans
TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May