year-2021

'In times of distress, customers can hide but responsible brands cannot'

Rajesh Uttamchandani, Syska?blur=25

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more

Ritika Raj Jan 19, 2021 8:31 AM

How ad industry can gear for a rebound in 2021 after Covid fallout

yearender?blur=25

Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to recovery

Misbaah Mansuri Dec 14, 2020 9:00 AM