TRAI extends deadline for submission of comments on CP related to platform services
The last date for submission of written comments has been extended up to 21st December
Date-wise News
HDFC Life launches testimonial-based campaign #Decision2Protect
As part of its research activity, the Company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan
Gemius Design Studio bags branding & marketing mandate for Urban Gully
The agency will be in charge of crafting a brand message that is exclusive to the clothing brand
Sonu Sood joins hands with Spice Money to digitally empower 1 crore rural entrepreneurs
As part of the association, Sonu Sood will own an equity stake in the company and has been appointed as a Non-Executive Advisory Board Member
Jaipur's Dhoom Detergent ropes in Raveena Tandon as brand ambassador
Dhoom Detergent, a regional brand will soon roll out a nation-wide ad campaign
PhonePe raises Rs 150 cr from Singapore-based parent company
In FY20, the payment app received a fund infusion worth Rs 1,710 crore from its parent company through three rounds of funding
Kaizzen bags PR mandate for Talentedge
As part of the association, the agency will provide strategic communication support to the edtech firm, covering corporate reputation management, brand visibility and crisis management
Trident Group rolls out new digital campaign for three new offerings
The campaign focuses on how the group's innovations cater to the unique needs of their consumers
Shaadi.com wants women to take control of their matchmaking journey in new campaign
'Pressure Hatao, Shaadi.com pe aao' addresses the many problems Indian women face while looking for a life partner
JP Nadda launches Uttarakhand's first news app & web news channel, Devbhoomi Insider
Uttarakhand is the first state where the app is being tested. Soon, it will be launched in Goa and Chattisgarh as well
Editors Guild of India forms new committees
The list includes Ethics Committee, Constitutional Review Committee, Media Watch Committee, and Digital Media Committee
aha unveils content slate for 2021 with 52 premium originals
The 100% Telugu OTT platform will stream blockbuster movies, original web shows, talk shows, and docudramas covering multiple genres
Setu Nutrition introduces a non-habit forming sleep solution, melatonin strips
The campaign is done in 3 phases, each with a fresh twist on the ‘importance’ of restoring regular sleep cycle
Zee Kannada’s Sa Re Ga Ma Pa 17th season goes live
The grand finale of the reality show is on December 20
WOW Skin Science launches #WOWHairDays to promote unique haircare offerings
The short video film beautifully captures Disha Patani amidst moments from her daily schedule
Syed Amjad Ali launches content and brand strategy start-up, Catalysts
The platform will look for interesting brand stories and explore how best it can be told
Sleepwell new campaign wishes its consumers 'A Healthy 2021'
The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start
BC Web Wise wins social media mandate of SBI Card
The account will be handled from BC Web Wise’s Gurgaon office
We play the game of differentiation and walk the talk: Neeraj Vyas
In a conversation with exchange4media, Neeraj Vyas, Business Head - Sony SAB, talks about the Sony SAB content strategy and on bringing 80s iconic show back on TV
Unforeseen, Unprecedented, Unparalleled Opportunities
Guest Column: Pandemic paralysed us momentarily, but has presented opportunities for economic & social reset. Divya Karani, CEO, dentsu X India, shares how companies can utilise the opportunities
How ad industry can gear for a rebound in 2021 after Covid fallout
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to recovery
Viewers can figure out if a media house is agenda-driven: Smita Prakash, ANI
In a conversation with Kailashnath Adhikari, Prakash, the Editor of ANI, shares her views on the manipulation of media freedom by industrialists, politicians and fixers
e4m-ABP webinar on 'Brand Transformation in The Digital Age' to be held on 15th Dec
The discussion will be focused on - why and when is brand transformation necessary, legacy vs new approaches to brand transformation and brand transformation in the light of digital disruption
Amazon Pay India's advertising promotion expenses jump 55.4% to Rs 2212.7 cr in FY20
The company continues to focus on security and reliability to ensure customers experience the ease and convenience of transacting digitally
Festive season boosts AdEx growth for digital, OTT players gain big
Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big gains in the next financial year
'Such recognitions will reinforce the fact that we are doing right work & motivate us'
Ritika Jauhari, Senior Director, Strategic Partners Group, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, qualities required in a leader and more