year-ender-2023

ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately boosting brand loyalty and customer satisfaction

Sohini Ganguly Dec 27, 2023 8:10 AM

From Dentsu's re-organisation to key changes in GroupM's leadership, here’s all major entries, exits and promotions of the year

e4m Staff Nov 24, 2023 8:56 AM