year-ender-2023
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ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately boosting brand loyalty and customer satisfaction

Sohini Ganguly Dec 27, 2023 8:10 AM

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From Dentsu's re-organisation to key changes in GroupM's leadership, here’s all major entries, exits and promotions of the year

e4m Staff Nov 24, 2023 8:56 AM