The 'YiPPee! Toss' campaign will be rolled out in multiple media platforms across the country

e4m Staff Jun 10, 2024 12:39 PM

Kaur, who went viral last month for her unique presentation style, and outlandish metaphors for describing everyday colours, has landed her first brand collaboration

e4m Staff Nov 7, 2023 8:25 AM

The TVC is conceptualised by Ogilvy India

exchange4media Staff Apr 30, 2023 10:00 AM

The brand has also developed 10 exclusive ‘Dhoni mood’ stickers for each singles pack

exchange4media Staff Sep 4, 2021 8:16 AM

ITC's noodle brand has been onboarded as snacking partner for the league

exchange4media Staff Jul 9, 2021 11:04 AM

The new TVC communication launched for YiPPee! Saucy Masala variant, showcases the differentiated red coloured noodle block along with a special masala delivering the tanginess of sauce

exchange4media Staff Feb 16, 2021 5:38 PM

The TVC will run across all GECs in eight languages

exchange4media Staff Oct 13, 2020 1:53 PM

The brand’s 10th anniversary celebrations saw 2,894 people posting pics of them eating noodles on FB within an hour

exchange4media Staff Sep 22, 2020 2:25 PM

A digital collage of brand ambassador Dhoni was created using his pics shared by his fans

exchange4media Staff Jul 7, 2020 10:43 AM

The company has ramped up production to ensure supply that will help meet increasing consumer demand

exchange4media Staff May 4, 2020 4:48 PM