Ankit Agarwal, Partner and Director, MDPH & Zed Black talks about making it big in the agarbatti and pooja categories, the advantages of advertising on television on election results day & more
Conceptualized by Oberoi IBC the TVC will be promoted through a 360-degree approach across News & GEC Channels for the festive season
The TVC campaign has been conceptualized by Oberoi IBC
The Zed Black logo features prominently on the match and training trouser of the Delhi Capitals uniform
The association will also be amplified by way of a 360-degree campaign across the offline, digital and social media platforms
The TVC, conceptualized by Oberoi IBC, is the continuation of flagship campaign ‘prarthna hogi sweekar’
The TVC retains the catchphrase ‘Manthan Zaroori Hai’
Conceptualized by Oberoi IBC & directed by Farah Khan, the integrated campaign aims to get India praying to #prarthnahogisweekar