MS Dhoni bats for power of prayer to bring home the World Cup in Zed Black Agarbatti ad
Conceptualized by Oberoi IBC the TVC will be promoted through a 360-degree approach across News & GEC Channels for the festive season
Zed Black Agarbatti and former cricketing legend MS Dhoni have come together to celebrate the spirit of collective prayers and the power of viral prayers during the ongoing ICC Cricket World Cup 2023.
Speaking about this partnership, Ankit Agrawal, Director, Mysore Deep Perfumery House shares "We are truly honored to have reunited with the legend, MS Dhoni as a part of the Zed Black family since almost a decade now. His leadership and the values he stands for aligns perfectly with our brand ethos. Through this dynamic association, we hope to inspire individuals and communities to come together, celebrate moments, and extend their collective blessings".
"The new TVC, which captures sentiments of joy and euphoria is sure to make waves and strike a chord with the nation and offer their shared prayers and well-wishes for Team India. Zed Black has established a strong presence in the preferences of Indian consumers and has a significant share in the Indian market. Our strategy involves a dedicated focus on a wide array of regional fragrances, alongside our commitment to exploring innovative fragrances and research and development methods. With the upcoming festive season, we anticipate a surge in demand", remarked Anshul Agrawal, Director, Mysore Deep Perfumery House.
Conceptualized by Oberoi IBC the TVC will be promoted through a 360-degree approach across News & GEC Channels for the festive season. Anand Oberoi, Managing Director Oberoi IBC said, “With their products being an integral part of households across India, Zed Black has often been associated with the power of prayers and spiritual rituals. This collaboration with MS Dhoni and the new TVC underlines the belief that collective prayers have the potential to create a positive aura and bring good luck not only to the cricket field but also to our lives.”
Mysore Deep Perfumery House (MDPH), with a rich history spanning three decades, is renowned for its diverse range of top-notch products. Their portfolio includes agarbatti, essential oils, hand sanitizers, packaged tea, dhoop batti, confectionery, and more. Some of their household brands include Zed Black, Manthan, Samarpan, Coach, Orva, and Din Din.
