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What’s in a face? Brands ask

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Faceless marketing democratises brand building and creates a more even playing field, share industry watchers

Shantanu David Jul 3, 2024 9:10 AM

IPL 2020 a sticky wicket for brands?

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Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM

Vodafone brings back the Pug & ZooZoos for lockdown campaigns

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The brand has been communicating with its customers under two broad themes - #StayHomeGoDigital and #HereForYou

exchange4media Staff Apr 18, 2020 9:15 AM