The collaboration will provide brands with a well-rounded view of the effectiveness of their video campaigns across both Linear TV and digital platforms, Disney Star said
Founder Aprameya Radhakrishna said that the microblogging platform will cease operations following unsuccessful negotiations for sale or merger with companies like DailyHunt
Sandeep Karwa, VP of Flipkart Ads, highlights the platform's innovative ad formats, data-driven insights, and campaign management tools that boost brand performance