Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with Indian audiences driven by aesthetics, storytelling, and social validation
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season
e4m Blog: In this post, let’s dive deep into the current trends in public relation ecosystem, how effective PR strategies can help grow businesses, the future of public relations and more
This World PR Day, here are some of the relevant PR trends that are shaping the industry
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
The report was unveiled in Mumbai in presence of eminent leaders from the media worlds
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
The report delves deep into the shifting paradigms, emerging strategies, and innovative techniques that are shaping the trajectory of content marketing
Renowned personalities such as Prosenjit Chatterjee, Rituparna Sengupta, Abir Chatterjee, Jisshu Sengupta, Srijit Mukherjee, Ankush Hazra, graced the occasion
At the roundtable, experts will share insights on the topic ‘India Trendspotting 2024 Panel: Future Forward’
Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co tracks the trends that resonate deeply with the essence of the sleep solutions brand
Industry experts from across the spectrum predict what will dictate the marketing landscape in the coming months
Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling
This is one of the key insights from the latest study on Brand Purpose in Asia, which was carried out under the agency’s BBDO Voices insights program by BBDO Asia
The film created by Schbang has been released in four languages
Guest Column: Ishank Joshi, CEO, Mobavenue Media, explains how factors such as transparency and inclusivity are fundamentally transforming the way marketing is done
Taboola’s India Readership Insights for March 2023 identifies themes that engaged Indian readers through the month
Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more
Highlights from Public Relations Consultants Association of India’s SPRINT 2022-23
During a panel discussion, Vipul Parekh (Bigbasket), Vijay Iyer (Amazon Ads), Badrinath Mishra (ONDC) and Vaibhav Kapur (Flipkart Ads) explained how e-commerce is going to change in near future
Industry leaders Shashi Sinha, Vikram Sakhuja and Avinash Pandey come together for the discussion moderated by Governance Now MD Kailashnath Adhikari
Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium
Industry experts suggest greater use of social media, content platforms and technology this year
Waulite Media and Shristy Media release report listing 7 major trends
From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts
With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities are now endless, say experts
We bring you a roundup of the news that made headlines this past week
From more growth for TV advertising to further push to digital transformation, here’s what experts predict for the next year
A strong growth in viewership, increased commercialization of the sector, more acceptance by sports authorities, and larger prize pools for players were some of the highlights of 2022
Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year
Guest Column: Mark Titus, AVP Marketing, Nippon Paint India (Decorative) shares his take on the marketing trends that will rule in 2023
Guest Column: Gopa Menon, Digital Head - Mindshare South Asia, shares his list for all the big digital trends this year that will gain momentum in the year to come
While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts
Purpose-driven communication, customer-centric approach, and more use of social commerce are some of the trends that will rule 2023, say experts
The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year
Considering the economic scenario, advertising budgets will be cut marginally, but digital AdEx will not be impacted much, say experts
dentsu 2023 Media Trends looks at changes that will shape the way brands tap into shifting consumer behaviour
From streaming to social advertising, here are some of the top trends for auto marketers to maximise the effectiveness of their digital media campaigns
Bundle deals are all the rage of media consumption, and even see would-be competitors joining forces for consumers’ straying attention
The trends are based on Starcom’s monthly report
Varghese Chandy of Malayala Manorama gives an insight into Onam in Kerala this year and what the media company brought to the people on this festival
The film features a model wearing the brand's jewellery but no bindi, which has irked a section of netizens
Starcom’s monthly report shares the most trending moments and content from the month of March
Manisha Chaudhary, Director-Founder, Value 360 Communications enlists what will make or break the PR industry this year
The report further revealed that 15% of searches every day were from new user segments across categories
As per the study, comedy retained its spot as the most preferred TV genre among Fire TV consumers
Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy