TREND
Samsung India has announced the launch of its ‘Bordeaux’ series of LCD panels in the Indian market. Available in 26”, 32” and 40” screen sizes, the Bordeaux range is priced between Rs 34,990 and Rs 300,000.
Motorola has launched its portfolio of Bluetooth wireless devices in India, which are set to enhance the mobile experience for consumers in India. Motorola also established a separate business unit in India to focus on accessory products.
Sony Ericsson on Thursday introduced three new Walkman phones – W810i, W700i and W300i – increasing its portfolio of models in India to 16.
Inspired by nature, Motorola India has come up with a new handset called PEBL. Targeted at the style conscious consumers, the oval shaped phone, which was unveiled in the Capital on Tuesday, is priced at Rs 10,990.
Apple introduced a range of products in the Capital on Tuesday. To start off, the company unveiled a new 1 GB iPod Nano. Priced at Rs 9,700, the new iPod is equipped with the same features as its 2GB and 4GB versions and can hold up to 240 songs and 15,000 photos.
Even as media companies are discovering newer ways to reach audiences with their content, telcos are out to ensure that the hardware is in place. The most recent of such innovations is the launch of ‘Walky with FM’ by Tata Indicom.
Lenovo has unveiled its branded PCs in India, following the recent introduction of Lenovo-branded PCs to a worldwide audience, moving out from China. Lenovo has also roped in Bollywood brother-sister duo of Saif Ali Khan and Soha Ali Khan to endorse its products.
Philips Electronics India Ltd has launched the MCM 240, a Hi-Fi system equipped with a wall mountable feature. Priced at Rs 5,999, the Philips MCM 240 is available across the country and exclusively at Philips Arena showrooms.
Multi-brand luxury goods company Yves Saint Laurent has officially entered India with the launch of ‘Cinema’, its new premium perfume for women, which was unveiled in Kolkata on February 12.
Swiss watch company Rado on Wednesday opened its first exclusive boutique in Chennai, a day after it launched a similar boutique in Delhi. The company plans to increase the number of exclusive boutiques from the present five to 15 by mid-2007.
To have a further say in the growing digital camera space, Kodak India has launched its Kodak Easyshare P-Series camera line and new digital printing solution – Printing Kiosks. This new class of advanced digital cameras extends Kodak’s signature ‘simplicity of operation’ to avid photographers, giving them better tools to capture the exact images they want.
Sahara Computers and Electronics Ltd, the South Africa based global technology major in the IT hardware space, has introduced the Windows XP Tablet PC in India priced at Rs 66,999.
Fashion Manish Arora is the new face of Reebok India Company’s popular international ad campaign ‘I am what I am’ in India. Reebok is also collaborating with Arora for a new range of shoes called The Fish Fry Collection.
2005 can be termed as a year of new car launches, and the latest to join the slew of new car models on the roads is SkodaAuto India's 'SkodaLaura', which has been termed as a completely new car with progressive technologies and multitude of sophisticated elements that have so far been used only in premium luxury-class segment.
PDA phone maker O2, which launched its mobiles in India 12 months ago, is looking at the country as its second-largest market in the region within two years’ time. Said Chia Eng Keat, VP, Sales and Distribution, O2 Asia, “India is one of the top three fastest growing markets for us. It is a market with huge potential because of the focus on IT.”
Mobile phones have changed the face of communication and now Tagit Pte Ltd, a Singapore-based mobile solutions company, has launched its new mobile image recognition technology, which will enable camera phone users to connect with any media channel to obtain information or digital content from any advertised brand product or enterprise service.
To add sheen to the digital lifestyle of a whole new generation of tech-savvy, upwardly mobile individuals and families, Sony India has launched a new range of the next generation VAIO notebooks, touted as the world's slimmest notebook series equipped with the thinnest LCD and longest battery life.
Sony India has announced the launch of the new Sony Network Walkman series. The new launches, E100, E500 and HD5 series, promise to take portable digital music to new heights of style, performance, portability and sound.
Karaoke Machines, fun as they might be, are not always available to all. But what if we could carry one in our pockets and sing along at our convenience? Mobile2Win (M2W) has come up with the ‘Phone Karaoke’ application, where one can enjoy all the benefits of an actual Karaoke Machine, literally at the press of a button.
Leading Swiss watch company, Swatch Group, has launched its jewel in the crown – Breguet – in Indian market. The watches that will be available in India range from Classique (Rs 7 lakh) to Reine De Naples (Rs 7.9 lakh) to Classique Grande Complication (Rs 1.2 crore).
One can expect only the best from Bose Corp. In keeping with its state-of-the-art audio innovations, the premier electronics company has introduced a homewide wireless audio link, an easy-to-set-up, room-to-room wireless solution for quality whole-home sound.
Ford has announced the launch of a Ford Endeavour – Special Edition, designed for Asian markets, in India. The luxurious top end variant is being introduced in 'Fiery Red' with external features such as Jaws over rider, extra lockable wheel covers and rear watcher.
Delphi Corporation, a leading player in automotive systems and components, has signed an agreement with WorldSpace Inc, the only global satellite radio broadcaster spanning India and China, to make mobile satellite radio available in Asia.
India may not yet have a Tiger Woods, but golf enthusiasts and aficionados of premium footwear can adorn their feet with Ecco shoes worth Rs 26,999. The world’s second largest casual lifestyle footwear brand made its foray into the Indian market on July 14.
Jabra, the Danish international market leader in hands-free mobile communication products, is the latest telecom player to foray into India. Jabra is unleashing a slew of products in the hands-free headsets category with pocket-friendly prices ranging from Rs 2,800 to Rs 7,500.
Philips India Limited, a subsidiary of Netherlands-based Royal Philips Electronics, has recently introduced the Hi-Fi Stereo headphone-SBC HP800 at Rs 1,195.
Yamaha Motor India yesterday announced the launch of its latest 110 CC model Libero G5 - an upgraded, sportier and stylish version of the Libero. Answering a question on the possible launch of a 150 CC model, H Yanagi, MD and CEO, Yamaha Motor India, said, “Probably, that may not happen this year. Plans are on to launch products across various segments.”
Hero Honda has announced the debut of yet another model from its stable in the deluxe segment, ‘Glamour’. The bike was launched in the four South Indian states yesterday, and a national launch will follow later.
With a vision to continuously offer a complete portfolio of display solutions, LG Electronics has added another first to its credit by introducing the world’s largest and India’s first 71” Plasma TV in the Capital yesterday.
Tata Teleservices, one of India's premier mobile and fixed service providers, yesterday announced the launch of an exclusively branded mobile phone ‘Indicom Gem’.
Airtel and Research In Motion, a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market, have introduced BlackBerry 7100g business phone in India. The BlackBerry 7100g will be available in the country at an introductory price of Rs 19,000.
Samsung has launched the SGH C230 model with digital stereo FM radio, besides the new SGH X640 camera phone. The company is targeting 30 per cent market share in India by 2007.
Author Jaideep Verma intends to make literary writing entertaining. His book ‘Local’ is a well-crafted narrative journey of Akash, a 28-year old copywriter, who straddles between two contrasting worlds – a multinational ad agency throughout the day and night time home, the local train.
In keeping with the company's focus of launching new lifestyle, superior technology products in the market, Samsung will launch a new range of MP3 Players next month. In India, Samsung's MP3 players face competition from Sony and Apple iPOD.
Bose Corporation India has dished out its newest product - the Bose Wave Music System. The product is a sleek, smart panel that boasts of features like slot-load CD player and full control through a credit-card style infrared remote.
Suzuki Motor Corporation, which owns 54.20 per cent in Maruti Udyog Ltd (MUL), on Wednesday rolled out European-style compact hatchback Swift from its stable. The car is available in three variants, LX1, VX1 and ZX1, priced at Rs 3.87 lakh, Rs 4.05 lakh and Rs 4.85 lakh respectively (ex-showroom-Delhi).
Those who love vodka will get another choice from now on. In order to appeal to their taste buds, Brown-Forman, one of the largest wine and spirits manufacturer of America, has introduced Finlandia Vodka, a luxury vodka brand in India yesterday.
Samsung has unveiled four Mini DV Camcorder models in the Indian market. Ravinder Zutshi, Deputy Managing Director, Samsung India, and actress Raima Sen were present at the launch in Kolkata yesterday.
O2, the premier mobile data devices and services provider, has added another model to its line-up of premium PDA phones in India. Ideally suited for busy executives, the sleek O2 Xda Iii is priced Rs 45, 888.
Timex Watches has unveiled its internationally acclaimed Perpetual Calendar Collection through brand ambassador and Australian cricketer Brett Lee in the Capital on Tuesday.
In keeping with its ethos of continually developing and expanding the boundaries of sports performance technology, Adidas unveiled the world's first intelligent running shoe, Adidas_1, in India on Wednesday.
Dell, the leading supplier of notebook computers worldwide, has introduced its ultimate notebook for travelling professionals - Latitude X1. Starting at 1.14 kg, the Latitude X1 is designed for mobile users who demand the lightest possible weight without compromising performance or durability.
Toshiba Singapore's Computer Systems Division has launched a full range of mobile computing solutions in the Capital on Monday. The new line-up offers customers with a total of 18 different choice configurations to enhance their overall mobile computing experience.
Titan Industries new offering Cal Track, India's first 24X7 calorie tracker, has received overwhelming response from users since its pilot launch at Bangalore a couple of months ago. The elegantly designed personal accessory fits comfortably at the waist.
Lee Cooper India, which targets a turnover of Rs 60 crore this fiscal, plans to launch sporty watches next month.
Rolls-Royce Motor Cars today marked its return to India after a gap of 50 years, launching its Phantom super luxury sedan in the city. The car is expected to cost Rs 3.5 - 4 crore and the company hopes to sell 7-8 units a year through its dealer.
Samsung India Electronics re-emphasised the company's focus on Flat TV segment during the launch of DNIe vision TV. "We plan to double the Flat TV volume this year," said Ravinder Zutshi, Director, Sales.
Post-Terracan, Hyundai Motor India made its second offering in the sports utility vehicle (SUV) segment on Wednesday. The company launched Tucson, priced at Rs 14.3 lakh (ex-showroom Delhi, Navi Mumbai and Bangalore), 14.4 lakh (ex-showroom Kolkata) and 15.8 lakh (ex-showroom Chennai).
In line with its objective to strengthen its product portfolio in the GSM market in India, LG Electronics has launched its new model of GSM handsets G 1800 on Wednesday. The company is targeting to sell around 30,000 G 1800 handsets per month.
Samsung Electronics has launched the SGH-D 500, which has been selected as the world's best mobile handset at 3GSM Association World Congress at Cannes in February 2005 among 480 initial entries, in Kolkata on Tuesday.
Come April and Aamir Khan's fans will be delighted to see the screen icon endorsing yet another Titan's Gold-Steel Collection of watches.
Tissot, a part of the Swatch Group, the world's largest watch-making conglomerate, has launched the Tissot T-Race in India. This timepiece for biking enthusiasts is priced between Rs 15,050 and Rs 15,950.
As part of its strategy to increase mobile penetration in the country, Philips India, a subsidiary of Netherlands-based Royal Philips Electronics, has launched a trendy mobile with colour display. The Philips 162 model is priced Rs 4190.
Allied Domecq Spirits & Wine, the second largest spirits and wine company in the world, has launched a new canister pack for Teacher's Highland Cream in India. Teacher's scotch whisky sells more than one million cases across the world and is the largest selling scotch brand in India.
Oriflame India has launched its Royal fragrance, Solliden. The new version of the fragrance has been designed for both men and women, but is still based on the original scent. The products are presented in new elegant glass bottles with the original logo of Solliden.
Toyota Kirloskar Motor on Thursday launched the Toyota Innova, India's first three-row seating passenger car. The state-of-the-art car will be available in the Indian market in a price range of Rs 6.82 lakh to Rs 10.03 lakh.
CavinKare has entered the beauty and grooming market with Trends In Vogue, a chain of salons providing grooming and beauty solutions for the entire family. TIV offers a unique combination of salon and spa through two specialist products -- LimeLite and Salon Green Trends.
Skin Sin, the international range of ladies fashion footwear retailed in select boutiques across Europe, has forayed into the Indian market on Tuesday. The brand will offer a wide range of shoes priced between Rs 1900 for a pair to Rs 6000 for premium fashion wears.
Philips India Limited has launched the 30-inch LCD monitor, Philips 300WN5. The new product offers better front-of-screen experience and superior ergonomic design makes viewing comfortable.
Marantz, which launched its premium audio-video products in India just over three months ago, is focussed on brand building and expanding its network, so that it is ready to tap a market that, it expects, will boom in the coming years.
Apple has introduced its new range of product line for the Indian market. These include Mac Mini, iPod Shuffle, iLife ’05, iWork ’05 and Final Cut Express HD.
Casio has launched the world's smallest digital camera with an optical zoom (2.8X) lens, the Exilim Card EX-S100, in India.
FIFA and Adidas have formally announced an extension of their long-term partnership agreement granting Adidas the official partnership, suppliership and licensing rights for the FIFA World Cup 2010 and 2014. Meanwhile in India, Adidas has launched the third generation of its Barricade series of tennis shoes.
Tupperware is all set to revolutionize the Indian market with new product launches over the next few weeks and months. The products are targeted at the SEC A+, after having consolidated its position with SEC A and B.
Backed by a glitzy campaign, Nokia is set to define fashion in the handset arena with its top-end collection comprising the 7260, 7270 and 7280. The collection is Art Deco-inspired, and fashion photographer David Lachapelle has shot the campaign.
In an effort to popularise Indian fashion with viewers, Trendz, the 24-hour fashion and style channel from Zee Telefilms, has planned special programming for the New Year. The channel will showcase Style India 2K5, a one-hour special, giving viewers a look into the world of fashion for the whole of next year.
A combination of watch technology and craftsmanship in jewellery is all about the latest Crown Collection of watches by Titan Industries. In an effort to reinforce its image as the premium lifestyle brand, the Indian watch major unveiled its finest and the most spectacular collection so far. The collection has price tags varying between Rs 1 lakh and Rs 27 lakh.
Rado unveiled its latest innovation V10K, the world’s hardest watch, to the Indian market, today. V10K stands for Vickers 10,000 where Vickers is a scale of hardness. Available in one size and priced at Rs 1,93,000, the watch would be available in the market tomorrow onwards.
Giovani has introduced its latest collection, Metrosexy in India. Specially designed along the lines of international trends and silhouettes, the new collection offers high-street European fashion at affordable price points.
Omega has launched its latest collection, ‘Omega Constellation Quadrella’, in India. Priced at Rs 1,41,000, the range is available in a variety of dials set with an array of precious stones like rubies, emeralds, blue sapphires and citrines.
Toyota Kirloskar Motor (TKM) launched its premium SUV, the Landcruiser Prado, on Friday. TKM hopes to sell 200 units of the SUV in the first year.
Yamaha Motors launches two variants of Fazer 125, Fazer Dlx (Deluxe) and Limited Edition Fazer.
German automaker Porsche announced its entry into the Indian market with the unveiling its model line-up for the country on Tuesday. These include the sports utility vehicle Cayenne and sport cars Boxter and Carrera, which have been priced upward of Rs 47 lakh.
Samsung India has planned to launch four new GSM cell phones between October and December 2004, informed Kunal Ahooja, VP-Telecom, Samsung India. Speaking on the sidelines of the launch of Samsung Fun Club, he said, "The launch will be of mid-end and high-end phones."
Pepe Jeans’ new Autumn 04 collection conjures an interesting blend of colour, fabric and style. Pepe has fashioned red and hot pink for the season for ladies and double layered jersey for men giving a macho effect with total comfort.
Moet Hennessy India, part of the Paris-based luxury goods group Louiss Vuitton Moet Hennessy LVMH), has launched the premium vodka brand ‘Belvedere’ in India. Managing Director Ashwin Deo says the company’s focus will be to develop the new segment of ‘luxury vodka’ by introducing Belvedere to the most influential Indian consumers.
Leading deodorant brand Rexona has introduced New Rexona Free Spirit antiperspirant deodorant, designed specially for women. The new variant is introduced in India as a part of HLL’s strategy of bringing the best of global products to the Indian consumer.
Apple has unveiled the new iMac 5, the world’s thinnest desktop computer with high-performance G5 processor and a stunning new design that integrates the entire computer into a flat panel display. The new line offers 17 or 20-inch active matrix wide-screen LCD and G5 processor running up to 1.8 GHz. The slimmest desktop comes with a price tag starting at Rs 87,800.
Electronics giant Philips has introduced the Philips 755 “Tag-It” – a mobile phone with touch screen, digital camera with zoom, a unique Tag-It pen and much more – all that further reinforces Philips’ USP of ‘Expressions at your fingertips’.
First, a pocket calculator, then a mini radio, an internet guide, not to mention, an inbuilt camera and now, believe it or not, mobile phone is coming up with a television in it. Orange TV is now available on Edge-compatible handsets like Nokia 6230, 3220 and 630, which enable users to view television with a surfing range of 13-odd channels.
IT major iBall has launched its latest range of world-class notebooks. There are 16 different variants available with options of 14.1” and 15” Active XGA TFT LCD display. The product is available within a range of Rs 45,000 to Rs 60,000 (plus taxes) depending on the configuration.
Nokia has launched a new model of camera phone, Nokia 3220, targeted at the youth and priced at Rs 12,169. The phone has visual flashing lights and includes an optional feature of wave messaging capabilities that allows users to flash a short text or graphic image visually.
Intergold jewellery stores across the country are about to do a disappearing act. Rosy Blue group, the parent company of Intergold and Orra Diamonds, is repositioning the existing 22 Intergold outlets across the country as Orra Diamond stores. The new stores will be the vehicle for launching the $1.8 billion global diamonds brand Orra in India.
Surya Vinayak Industries has made a foray into the Rs 1250-crore skincare market under the brand name ‘Lambency’. The company is targeting a marketshare of 6 per cent this fiscal.
If you didn’t know what to gift your loved one this festive season, the Diamond Trading Company has one of its choicest collections – Sangini, for your soul mate. Sangini, the new collection of diamond-studded jewellery range has been priced at Rs 8,000 upwards.
Bangalore-based Carbon brand of fashion accessories and jewellery has opened its first exclusive store at Forum Mall in Bangalore. So far the group was selling its products through shop-in-shop strategy. With the new venture, Carbon adopts a two-pronged marketing plan. Mumbai, Pune and Hyderabad are next destinations for Carbon exclusive outlets.
The $ 200-mllion American leather footwear manufacturer, Stacy Adams, has tied up with the Rs 75-crore Shoe Technik International Corporation Ltd to produce and market Stacy Adams shoes in India. Country Marketing Manager Rupesh Sharma says an advertising budget of over Rs 1 crore has been allocated for this year. The account is being handled by Delhi-based ad agency Ushak Kaal.
The Rs 100-crore Modi-Revlon Ltd has charted out new marketing plans to spur volumes of its ‘Revlon’, ‘Street Wear’ ‘Liquid Lip’, ‘Lip Glide’ and ‘Lip Gloss’ lip colours across the country.
Premium vodka and white spirit Smirnoff has launched three new flavours of Smirnoff Twist. The new Orange, Raspberry & Vanilla flavours are expected to add to the excitements of the Smirnoff Citrus Twist launched earlier. Priced at a marginal premium over Smirnoff, the Twist range comes in 750 ml SKU and will be available in a unique twisted bottle.
True to its name by the swank New York City borough, the new Stan Chart Manhattan card targets the ambitious, upwardly mobile customer. After foraying into the Far Eastern markets of Hong Kong and Singapore, the lifestyle credit card is now eyeing at the hip and happening Indian consumer. Visa is partnering the venture with the banking major.
Swedish cosmetic manufacturer Oriflame India plans to launch new products in the men’s range by the end of 2004-05. The new range includes after shaves, perfumes and toiletries. A new skin whitening range, targeting women would also be launched soon.
Indulge in music, set your whims and fancies free and flaunt your personalised style – all that with Motorola’s first 3D surround music phone, E398. World’s second largest manufacturer of mobile handsets, Motorola is targetting at different consumer segments while personalising the offers to address to the specific needs of the consumer.
Strengthening its presence in the refrigerator market in the country. Electrolux Kelvinator Limited (EKL), a subsidiary of Electrolux Group has launched a new refrigerator model Side by Side in the Ozone range of the frost-free refrigerators.
Premium luxury car Audi will debut in the Indian market by October-November with the A8 and All-road Quattro. Amit Burman of the Delhi-based Dabur group is setting up the first Audi dealership in the Capital, to cater to the entire north.
Apple introduces the new iPod and the mini iPod – the fourth generation portable digital music players to the Indian market. Weighing just a few ounces and backed with a 12-hour battery life, the new iPod series offers some rocking gizmo features.
Cavinkare is on a launching and relaunching spree. The latest entrant to the Cavinkare FMCG stable is Meera Herbal Oil in the value-added herbal oil category.
Philips India has launched the 'Generation Next' 21PT Real Flat TV on Monday. The model features the latest 'Eye-Fi Plus' technology with external sub-woofers for definitive and uninterrupted viewing and sound experience.
Titan Industries has launched four new collections of designer jewellery watches under the Nebula range for the bride. The high-end collection – purely diamond and ruby studded, were unveiled at the ‘Celebrating Vivaha 2004’ by TV actress Gauri Pradhan. The new collection is priced between Rs 35,000 and Rs 40,000.
Carrying forward its association with the Athens 2004 Olympics, Samsung India Electronics Limited (SIEL) on Thursday launched its ‘Olympic Series’ mobile phones. All three models -- SGH D410, SGH E800 and SGH E810 -- are high-end slide phones packed with new features.
Daimlerchrysler India Ltd has launched its recently facelifted C-Class sedan in Andhra Pradesh, the first such in the country from here through Mahavir Motors, its sole dealer in the State.
The Gujarat Co-operative Milk Marketing Federation, which markets products under the Amul brand, has chalked out a plan to revive its chocolate products.
ITC Limited's food division plans to launch two new products every month over the next 12-14 months to strengthen its presence in the organised packaged food market in India.
With the latest N-Gage QD, Nokia plans to involve customers in an enriching gaming experience at a very affordable price. Bates is getting ready with an ad campaign for the new model of hi-tech cell phone. The campaign is likely to be aired in a fortnight.
Eyeing a big opportunity in the Indian auto sector, the Rs 2000-crore Philips India Limited has launched a new range of automotive solutions. These include analog car radio chip, car access and immobilization solutions.
Videocon International Ltd intends shaking up the market by launching 45 consumer durables models across all segments of its business in the next two to three months. This will include 12 colour television models, 10 refrigerators, 12 washing machines, 6 microwave ovens and 5 air-conditioners.
General Motors India on Wednesday launched a special limited edition Opel Corsa 1.4 Elite targeted at the discerning customer. Only 150 numbers of this special edition will be available, packed with incremental features like the unique Multi Information Display (MID) system.
It is the season of makeovers. Maruti unveiled its new-look Esteem last week, Tata Motors launched the Sumo Victa on Wednesday, and on Thursday the grand-daddy of the Indian automobile sector, Hindustan Motors, unveiled the retro-upgraded ‘Ambassador Avigo’ in Kolkata.
Tata Motors has launched Sumo Victa- a facelift version of its best selling multi-utility vehicle, Tata Sumo. Sumo Victa is priced in the range of Rs 4.88-5.87 lac (ex-showroom prices in Delhi).
Titan Industries on Wednesday launched a new collection, ‘Raga 9 to 5’, targeted at working women, in the price range of Rs 1,650 to Rs 5,500. The company plans to make a foray in the premium watch segment by mid-2005, while its gold watch range ‘Nebula’ will hit the market by the year-end.
Ozone Ayurvedics has launched three more products under the Nomarks brand. The company is also eyeing other extensions such as lotion and moisturising cream.
Hero Honda, has joined hands with SBI Card to develop a credit card specially for its Passport Programme members. The Passport Programme entitles a customer to freebies such as one year's free accident insurance coverage, participation in a monthly draw and invitations to entertainment events.
Maruti Udyog launched a new-look, upgraded Esteem on Monday with a price tag that is aimed to take the fight to rival camps in the A3 segment of the passenger car market. The company is optimistic about the success of the new Esteem with its contemporary new styling and a hefty Rs 40,000 to Rs 50,000 drop in the car’s price.
LG Electronics has decided to carve out a separate category for its high-end products. This will include the top-end products across all categories, like Whisen air conditioners, Dios side by side refrigerators, XCanvas colour TVs and ArtVision air conditioners. Ad agency Lowe has been shortlisted to handle the communication strategy for this category.
After rolling out the Maruti Zen in a new avatar, Maruti Udyog is set to launch the new look version of the mid-size car Esteem. The new Esteem will have considerable changes in the bonnet, the grill, on the rear and in the interiors.
Radico Khaitan is expected to hit the market over the next three months with new products that include a deluxe brandy and white rum even as it has rolled out flavoured gin in select markets under a new brand, Magic Moments.
Close on the heels of its take-over of Joyco’s operations in India as part of its global acquisition of the Spanish Joyco Group, confectionery major Wrigley is believed to be setting the pace for its first launch in the country: a sugar-free chewing gum brand called Orbit. The product is expected to hit the retail stores in September 2004.
A new low-cost carrier is being readied by liquor baron Vijay Mallya. Christened Kingfisher Air by the UB Group chairman, who will be filing for scheduled carrier status next week with the director general of civil aviation, the no frills airline will fly on all national routes.
Barista Coffee Company Ltd is planning to launch a sub-branding exercise, which would see the brand entering diverse portfolios including smaller outlets, take-away format, ground coffee etc. This comes as part of the company’s drive to be a mass class brand, appealing to a wider range of customers.
From being just called a `premium player,' Whirlpool of India Ltd is now looking at being seen as a `mass player.' Armed with a slew of launches across all product categories, at all price points, the company is looking at a 15 per cent increase in the total sales turnover from Rs 1,300 crore in the previous financial year.
Pepsico on Friday announced the launch of a new juice variant - mango nectar - and said this will be followed by leechi and guava nectars soon.
Hindustan Lever said on Thursday it has, for the first time in Lakme's brand history, introduced two imported products in the Indian market in order to bring international trends in product formulation and packaging to the country. The imported introductions follow close on the heels of HLL's two colour cosmetic brands - Lakme and Elle 18 - slackening their growth pace.
TVS Motor Company will launch a new four-stroke 100cc entry-level motorcycle in this financial year. With this the company aims to take on rivals Hero Honda and Bajaj Auto in the economy segment, which constitutes a majority of all motorcycles sold in the country.
Bajaj Auto has chalked out plans to launch a motorcycle in the highest-selling executive segment as its two models — Caliber 115 and Wind 125 — have not performed according to expectations. Although the company officials have not spelt out what the vehicle will be named and its price, the new two-wheeler is expected to be priced lower than Hero Honda Splendor, which is at present the highest selling vehicle in that category.
Haier Appliances India Pvt Ltd, has long-term plans to establish itself in the Indian market. The company plans to set up a research and development wing as well as a design centre in India. It also plans to establish production facilities and use India as a sourcing base for exports to South Asia, West Asia and Africa, he said.
Healthworld Communications Group, world's third largest healthcare communications group, has announced the launch of its India operations. Healthworld's "for the life of the brand" approach to brand communications is closely aligned with the essential nee
While last year Dabur India launched its Red Toothpaste with STAR Parivaar awards, this year the group is looking at a repeat performance. This time the awards will mark the launch of another new product Dabur Anmol Shampoo.
Titan Industries Ltd announced the launch of the customer service `Original Spares' logo. The new identity has been created to convey the brand- extensive expertise and reach in providing a superior customer service experience across all their authorised customer service and watch care centres in India.
LML Ltd has restructured its model portfolio after the recent launch of three new models — Freedom Prima (110 cc and 125 cc) and Graptor. The company has brought four of its existing models — Adreno Energy and three Freedom variants — SP, UCF and DX under one model, Freedom DX.
The Gujarat Cooperative Milk Marketing Federation (GCMMF) forays into the white health-food-drink market with Amul Shakti, a white beverage. The Rs 1,400-crore health-food-drink market is dominated by Smithkline Beecham Consumer Healthcare's brand Horlicks and Viva; Heinz's Complan, Nestle's Milo and Cadbury's Bournvita.
Himalaya Drug Company has announced the launch of Shahicool Herbal Sharbat and Gripe Water. The recent launch extends the portfolio of the consumer health division to six products.
CavinKare launches yet another fairness cream, Fairever Mantra. With additional enhancers such as natural milk protein and triple sunscreen system, it is positioned as a cream that nourishes, protects and imparts fairness.
Life insurance group AMP Sanmar sets out on reinforcing its presence in Maharashtra and Gujarat. Brand ambassador Steve Waugh launches three new term-assurance products.
Motorcycle manufacturer Hero Honda will be launching an ungeared scooter by mid-2005. It has sent its specifications to its joint venture partner Honda’s subsidiary, Honda R&D Japan which will develop a design and frame of the scooter to suit the requirements.
Gillette India Ltd launched a battery-powered toothbrush, Cross Action Power, in the markets on Tuesday.
The Good Morning Shows are a buy-one, get-one-free offer that entitles every patron to a free ticket on the purchase of a ticket to any morning show at Fame Adlabs.
Tanishq, one of the largest players in the branded jewellery sector, is looking forward to a bedazzling next few years. The brand that closed with Rs 400-crore plus last year has given itself the next 3-4 years to grow into a Rs 1,000-crore company.
In a simultaneous three-city launch General Motors India announced the launch of 'Tavera', a multi utility vehicle. Company plans aggressive multimedia campaign to go with the launch.
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