TREND

Mobile2Win brings Karaoke magic to mobile phones

Article Image

Karaoke Machines, fun as they might be, are not always available to all. But what if we could carry one in our pockets and sing along at our convenience? Mobile2Win (M2W) has come up with the ‘Phone Karaoke’ application, where one can enjoy all the benefits of an actual Karaoke Machine, literally at the press of a button.

e4m Desk Oct 18, 2005 8:07 AM

Hyundai adds Tucson to SUV portfolio

Article Image

Post-Terracan, Hyundai Motor India made its second offering in the sports utility vehicle (SUV) segment on Wednesday. The company launched Tucson, priced at Rs 14.3 lakh (ex-showroom Delhi, Navi Mumbai and Bangalore), 14.4 lakh (ex-showroom Kolkata) and 15.8 lakh (ex-showroom Chennai).

e4m Desk Apr 7, 2005 8:09 AM

Apple unveils world’s slimmest desktop computer iMac 5

Article Image

Apple has unveiled the new iMac 5, the world’s thinnest desktop computer with high-performance G5 processor and a stunning new design that integrates the entire computer into a flat panel display. The new line offers 17 or 20-inch active matrix wide-screen LCD and G5 processor running up to 1.8 GHz. The slimmest desktop comes with a price tag starting at Rs 87,800.

e4m Desk Oct 8, 2004 8:25 AM

Intergold shops repositioned as Orra Diamonds

Article Image

Intergold jewellery stores across the country are about to do a disappearing act. Rosy Blue group, the parent company of Intergold and Orra Diamonds, is repositioning the existing 22 Intergold outlets across the country as Orra Diamond stores. The new stores will be the vehicle for launching the $1.8 billion global diamonds brand Orra in India.

e4m Desk Sep 25, 2004 7:51 AM

Stacy Adams enters Indian market, targets high-end segment

Article Image

The $ 200-mllion American leather footwear manufacturer, Stacy Adams, has tied up with the Rs 75-crore Shoe Technik International Corporation Ltd to produce and market Stacy Adams shoes in India. Country Marketing Manager Rupesh Sharma says an advertising budget of over Rs 1 crore has been allocated for this year. The account is being handled by Delhi-based ad agency Ushak Kaal.

e4m Desk Sep 7, 2004 8:44 AM

Smirnoff Twist introduces three new flavours

Article Image

Premium vodka and white spirit Smirnoff has launched three new flavours of Smirnoff Twist. The new Orange, Raspberry & Vanilla flavours are expected to add to the excitements of the Smirnoff Citrus Twist launched earlier. Priced at a marginal premium over Smirnoff, the Twist range comes in 750 ml SKU and will be available in a unique twisted bottle.

e4m Desk Aug 27, 2004 7:33 AM

Stan Chart launches Manhattan card in India

Article Image

True to its name by the swank New York City borough, the new Stan Chart Manhattan card targets the ambitious, upwardly mobile customer. After foraying into the Far Eastern markets of Hong Kong and Singapore, the lifestyle credit card is now eyeing at the hip and happening Indian consumer. Visa is partnering the venture with the banking major.

e4m Desk Aug 25, 2004 7:32 AM

Videocon lines up 45 launches

Article Image

Videocon International Ltd intends shaking up the market by launching 45 consumer durables models across all segments of its business in the next two to three months. This will include 12 colour television models, 10 refrigerators, 12 washing machines, 6 microwave ovens and 5 air-conditioners.

e4m Desk Jul 20, 2004 12:15 PM

LG to carve separate niche for high-end products

Article Image

LG Electronics has decided to carve out a separate category for its high-end products. This will include the top-end products across all categories, like Whisen air conditioners, Dios side by side refrigerators, XCanvas colour TVs and ArtVision air conditioners. Ad agency Lowe has been shortlisted to handle the communication strategy for this category.

e4m Desk Jul 3, 2004 11:39 AM

Wrigley gets ready to expand its Orbit in India

Article Image

Close on the heels of its take-over of Joyco’s operations in India as part of its global acquisition of the Spanish Joyco Group, confectionery major Wrigley is believed to be setting the pace for its first launch in the country: a sugar-free chewing gum brand called Orbit. The product is expected to hit the retail stores in September 2004.

e4m Desk Jun 28, 2004 5:31 PM

Mallya to start budget airline

Article Image

A new low-cost carrier is being readied by liquor baron Vijay Mallya. Christened Kingfisher Air by the UB Group chairman, who will be filing for scheduled carrier status next week with the director general of civil aviation, the no frills airline will fly on all national routes.

e4m Desk Jun 26, 2004 5:02 PM

Whirlpool's new launches aimed at mass market

Article Image

From being just called a `premium player,' Whirlpool of India Ltd is now looking at being seen as a `mass player.' Armed with a slew of launches across all product categories, at all price points, the company is looking at a 15 per cent increase in the total sales turnover from Rs 1,300 crore in the previous financial year.

e4m Desk Jun 21, 2004 4:58 PM

HLL introduces imported cosmetics under Lakme

Article Image

Hindustan Lever said on Thursday it has, for the first time in Lakme's brand history, introduced two imported products in the Indian market in order to bring international trends in product formulation and packaging to the country. The imported introductions follow close on the heels of HLL's two colour cosmetic brands - Lakme and Elle 18 - slackening their growth pace.

e4m Desk Jun 19, 2004 4:53 PM

TVS gears up to launch 100cc bike

Article Image

TVS Motor Company will launch a new four-stroke 100cc entry-level motorcycle in this financial year. With this the company aims to take on rivals Hero Honda and Bajaj Auto in the economy segment, which constitutes a majority of all motorcycles sold in the country.

e4m Desk Jun 19, 2004 4:50 PM

Bajaj to launch new executive segment motorcycle soon

Article Image

Bajaj Auto has chalked out plans to launch a motorcycle in the highest-selling executive segment as its two models — Caliber 115 and Wind 125 — have not performed according to expectations. Although the company officials have not spelt out what the vehicle will be named and its price, the new two-wheeler is expected to be priced lower than Hero Honda Splendor, which is at present the highest selling vehicle in that category.

e4m Desk Jun 14, 2004 4:48 PM

Haier launches range of appliances

Article Image

Haier Appliances India Pvt Ltd, has long-term plans to establish itself in the Indian market. The company plans to set up a research and development wing as well as a design centre in India. It also plans to establish production facilities and use India as a sourcing base for exports to South Asia, West Asia and Africa, he said.

e4m Desk Jun 12, 2004 4:46 PM

Titan launches `Original Spares'

Article Image

Titan Industries Ltd announced the launch of the customer service `Original Spares' logo. The new identity has been created to convey the brand- extensive expertise and reach in providing a superior customer service experience across all their authorised customer service and watch care centres in India.

e4m Desk Jun 5, 2004 4:00 PM