Air India's new Republic Day film is about giving flight to your dreams
The campaign is named Desh Ka Naam #HarAasmaan
Air India has launched a film- Desh Ka Naam #HarAasmaan to celebrate the Republic Day.
“The narrative of the film is all about giving wings to dreams through a collective initiative. It is much more than just about flying - it is all about aspirations and dreams and a yearning to fulfil that dream,” said the airline in a statement.
“The entire narrative is woven around the theme of Patriotism and is aesthetically brought out through crisp editing and subtle symbolism. The aspirational energy of the youth and the wisdom of age play an equally important role in scripting a nation's saga of success The very 'real' and inclusive treatment of the theme of patriotism - cutting across generations - is what makes this creative special. This is only about India and all about India. What adds more depth to the narrative is that one of India's most loved singers, Shaan, has lent his soulful voice to this musical video,” it added.
Talking about the campaign, Sunil Suresh, Communications Head, Air India, said, “Desh ka naam, har aasmaan campaign is about imprinting the stamp of India on every horizon of the world highlights the aspiration of today's India. The India that is bold, vibrant, warm & progressive and confident. This audio - visual is our tribute to the nation. We believe that it is the collective responsibility of every citizen of the nation to join hands and take our nation to ever greater heights - and this film is our small attempt to inspire and encourage people to do the same.”
