Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
Ishha Bawa was earlier the Head of Marketing at Tyroo
Guest Column: Prabal Basu Roy, a Sloan Fellow from the London Business School, Director and Advisor to Chairmen of corporate boards, writes how Brand Dubai has taken a big hit due to Emirates
The partnership is set to span one year, commencing from September 15, 2023, to September 14, 2024
Wadia Group’s flagship venture Go First on Tuesday announced suspension of its operations
Guest Column: Amit Mehta, Country Manager (South Asia), Malaysia Airlines, writes as countries regain post-pandemic momentum airlines are highlighting commitment to ensuring seamless experiences
The campaign is named Desh Ka Naam #HarAasmaan
Criticism, memes and cartoons are being shared to ridicule the airline for its alleged mishandling of two recent incidents
Kannan has been serving as the airline’s Chief Commercial Officer for over three years now
The airline believes that this partnership will facilitate its global expansion drive and further fortify its plans to leverage international sectors
The campaign celebrates the sights, sounds and smells of the country as it gears up for the festivities
C Leekha, Director – Corp Comm & Brand Reputation, Indigo, shares her thoughts about women restructuring the industry, the need for more female leaders, her future goals and more
The corp comm teams of airlines have been on their toes during the lockdown to keep their brands fresh in the minds of the flyers
#FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the human desire to fly
Rashmi Soni, VP & Head of Corporate Communications, Vistara, talks about how the company is dealing with the COVID-19 crisis, leveraging digital and the paradigm shift in communication post-COVID
With traditional media outlets experiencing a slump during the lockdown, experts believe digital has become the saving grace for marketers to keep their brand recall alive
Indian airlines involved Twitterati in a light-hearted conversation while asking people to stay at home
The video of stand up comedian Kunal Kamra's encounter with noted Indian journalist Arnab Goswami on an IndiGo flight went viral on social media
Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward