Asics India spent Rs 25 crore on advertising in FY23

The company’s total revenue in FY23 rose 37 per cent to Rs 344.85 crore

Sports performance brand Asics India Rs 24.78 crore on advertising and promotional activities in the financial year 2022-23, according to data accessed by business intelligence platform Tofler.

The company’s total revenue in FY23 rose 36.98 per cent to Rs 344.85 crore against Rs 251.74 crore a year ago. This is the highest revenue earned in the last five years, according to the Tofler data.

The company’s profit increased 37.74 per cent to Rs 55.11 crore for FY23, and its revenue from sales grew 35.85 per cent to Rs 340.85 crore. For FY22, it had reported a profit of Rs 40 crore, while its sales revenue stood at Rs 250.89 crore.