sports
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
Viewers can tune into the live action on Sony Sports Network and Sony Liv
e4m Staff Sep 2, 2024 11:36 AM
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Sonam Saini Aug 30, 2024 9:16 AM
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
The league reached 351 million viewers in 2023 with 65% viewership coming from premium NCCS AB households
NATIVE CONTENT Aug 22, 2024 10:52 AM
The platform will redefine athletic performance monitoring & analytics
e4m Staff Aug 16, 2024 9:48 AM
Prior to this, Satyam Trivedi was with RPSG Sports Private Limited as Deputy CEO & Executive Director
The 133rd edition of the tournament is currently also being broadcast in neighbouring Afghanistan, Maldives, Pakistan, Bangladesh, Bhutan, and Nepal
Guest column: Brand Consultant and Managing Partner of Bright Angles Consulting LLP, Nisha Sampath writes why brands need a broader macro framework to navigate the changing landscape of sports
Nisha Sampath Aug 6, 2024 2:51 PM
The acquisition deepens Absolute Sports’ presence in the gaming and esports publishing sector in the US
The 2024 edition of the tournament recorded 36.3 million viewers, a 176% increase compared to the 2023 edition, according to the latest data from BARC
TV viewership for Premier League has grown 125% in last 2 years with 70% of its metro viewership coming from NCCS A households
NATIVE CONTENT Jul 24, 2024 1:40 PM
Kumar Darpan named Chief Revenue Officer, Rohan Vyavaharkar appointed as Global Head of Partnerships & Strategic Comms
e4m Staff Jul 17, 2024 12:28 PM
Neil Castelino has in the past worked with CII, Flipkart and Bharti Infratel Ltd
e4m Staff Jul 17, 2024 7:18 AM
Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say experts
Aditi Gupta Jul 15, 2024 8:53 AM
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
Sohini Ganguly Jul 12, 2024 8:52 AM
The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2
India House by the Reliance Foundation represents a collective effort to elevate Indian sports globally
The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan
NATIVE CONTENT Jun 12, 2024 4:14 PM
Last year’s edition delivered the highest rated grand slam final and 150% increase in tournament reach on Star Sports
NATIVE CONTENT Jun 3, 2024 6:59 PM
Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report
Kanchan Srivastava May 27, 2024 8:35 AM
Sania Mirza will remain brand ambassador for tennis ahead of Roland Garros 2024
e4m Staff May 22, 2024 11:25 AM
The new instalment of the ‘Mauka’ campaign has been created and conceptualized by in-house team of Disney Star
e4m Staff May 21, 2024 1:05 PM
The film with heavy visual effects talks of UEFA EURO being the 'biggest football festival of 2024'
e4m Staff May 17, 2024 1:32 PM
The Star Sports wraparound show has delivered 10-15X ROI for associating brands during recent megaevents
NATIVE CONTENT May 14, 2024 1:13 PM
Vishal Gaba was previously Associate Director - Marketing Communications at Bira 91
e4m Staff May 14, 2024 12:57 PM
At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers with more reliable insights
e4m Staff May 13, 2024 8:09 AM
The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
e4m Staff May 2, 2024 11:24 AM
Prashant Khanna, Head - Field Operations, Studios & R&D for Sports, Disney Star, tells us how technology has improved
Aditi Gupta May 2, 2024 10:26 AM
It is a patented technology that allows brands to engage with audiences through their second screens while they watch the matches on Star Sports Network
e4m Staff Apr 30, 2024 12:34 PM
Abhishek Ganguly, Co-founder & CEO of Agilitas Sports, talks about the aspiration to build a billion-dollar sports and athleisure company, and more
Simran Sabherwal Apr 24, 2024 8:43 AM
Agilitas has the exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa
e4m Staff Apr 19, 2024 11:25 AM
According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition
e4m Staff Apr 15, 2024 5:50 PM
Indian tennis player Rohan Bopanna attended the sports awards as the chief guest
e4m Staff Apr 10, 2024 10:37 AM
The B-school will now offer multiple courses like sports business, gaming and e-Sports
In collaboration with Meta, Star Sports will also engage with content creators representing each of the 10 regions represented by IPL teams to expression passion, fandom and support
e4m Staff Mar 26, 2024 5:44 PM
The network has launched 4K-enabled value-added services, available for subscription to Tata Play and Airtel Digital TV subscribers
e4m Staff Mar 26, 2024 12:03 PM
Star Sports has joined hands with India Signing Hands to provide ball-by-ball updates using Indian sign language
e4m Staff Mar 22, 2024 11:39 AM
Sources say the broadcaster is in the process of signing a few more sponsors before the tournament begins
Sonam Saini Mar 22, 2024 8:45 AM
According to Star Sports, advertisers will have the opportunity to precisely target ads
e4m Staff Mar 21, 2024 11:19 AM
The 11th edition of GroupM ESP's Sporting Nation report suggests that Sponsorships, Athlete Endorsements, and Media Spends by brands, have cumulatively delivered the revenue last year
e4m Staff Mar 19, 2024 10:18 AM
Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with viewers on a deeper level
Shantanu David Mar 19, 2024 8:38 AM
Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films
e4m Staff Mar 14, 2024 6:35 PM
The film features four IPL captains and Star Sports ‘Believe’ ambassadors – Rishabh Pant, Hardik Pandya, KL Rahul, and Shreyas Iyer
Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums
e4m Staff Feb 29, 2024 3:30 PM
