Cannes Lions 2024: One silver and four bronze for India on Day 2
Jindal Steel and Power's 'The Steel of India' campaign wins one silver and one bronze. One bronze each for VML, Ogilvy and Leo Burnett
On day 2 of the Cannes Lions International Festival of Creativity 2024, Indian campaigns clinched one silver and four bronzes. The silver was won by Early Man Films and Kondurkar Studio in the Film Craft category for The Steel of India campaign of Jindal Steel and Power.
The Steel of India campaign is a two-minute film which showcases the role of steel in India’s growth story through many powerful images. It showed the various uses of the metal whether it be in kilns, on the farms or even in space. The campaign bagged the silver in the editing subcategory and a bronze for direction subcategory in Film craft.
Ogilvy won a bronze in the integrated brand experience subcategory of Entertainment for their Erase Valentine’s Day campaign. VML won a bronze in the diversity and inclusion in music subcategory in Entertainment for music category for the Sing To Remember campaign of Coke Studio. Leo Burnett won the bronze in the Entertainment for sports category for Gatorade’s Turffinder campaign in the sports live experience subcategory.
On Tuesday, the awards for eight categories were declared at the festival including Entertainment, Entertainment for gaming, Entertainment for Music, Entertainment for Sports, Design, Design craft, Film craft and industry craft. No Indian campaigns were competing in the digital craft and entertainment for gaming categories. No wins were registered in the design and industry craft categories, though two campaigns from India had been shortlisted in both.
