The Centre has reduced its spends on print and TV advertising, media networks have reported citing data provided by the MIB.
The ad spends now stand at half of what it was seven years ago with the figures for this year till December stand at Rs 91.96 crore for Print and Rs 76.84 crore for TV.
While in 2020-21 the government spent Rs 197.49 crore on print and Rs 167.98 crore for TV, it went further down in 2021-22 (Rs 179.04 crore - print; Rs 101.24 crore - TV).
The impact of Covid is said to have affected the ad spends like in most sectors.