Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive reach, brands are more than willing to go all out on ads
A surge in demand for Smart TVs is driving brands to ace CTV ads and targeting
The meet will be held tomorrow
The growth was compared to the same period last year, TAM data reveals; over 400 brands advertised in durables in the same period
While in 2021-22, the spends stood at Rs 179.04 crore for print and Rs 101.24 crore for TV, this year till December it is Rs 91.96 crore for Print and Rs 76.84 crore for TV
As per TAM AdEx quarterly report for July-Sept '22, TV ad volume has grown 2% in the period compared to Jan-March 2022
Q1 2022 was almost at par with Q1 2021 and Q1 2022 registered a 20% increase in ad volumes over Q1 2020
As per TAM AdEx data, the movie genre’s share in TV ad volume was highest at 23% in 2020 in the past five years
Sun TV and Star Plus trailed in second and third spots respectively
As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event
Ad volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively, says the latest data
Great Learning CMO Aparna Mahesh said that Virat Kohli works perfectly as the face of the brand & the campaign because he embodies this trait of continuously upskilling at the core of his personality
Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1