Kinetic India helps Pantaloons create buzz for festive collection through OOH campaign
This was part of a 360-degree Pujo campaign by Pantaloons that was managed end-to-end by WPP
On the festive occasion of Durga Pujo, Kinetic India, a part of the WPP entity, has helped Pantaloons create a buzz around its festive collection in West Bengal and Northeast.
Fashion brand Pantaloons has 67 destinations spread across the East. The ethnic collection curated especially for Pujo was unveiled at all stores across West Bengal and the Northeastern states.
Aptly reaching out to the target audience by celebrating various moods of the festive season, the creative campaign effectively conveyed and highlighted the culture and celebrations of Pujo. This was part of a 360° Pujo campaign by Pantaloons that was managed end-to-end by WPP. Considering the enormous turnouts of customers that occurs during West Bengal’s most awaited and grandly celebrated festival, Kinetic selected impactful sites and placed big-sized billboards along the routes that led to Pantaloons stores via the market areas. Engaging the audience via the medium of digital media, digital TV screens were placed along the Metro stations in Kolkata.
Keeping in mind that a lot of native residents would return home to celebrate the festival with their families, digital media was also implemented at the Kolkata airport and complete AC metro wraps added to the impact and showcasing Pantaloons as the stylish fashion destination for shopping with friends and loved ones during festivities.
“The city of Kolkata comes alive during Durga Pujo, which makes it the perfect time for retail brands to showcase their brand’s ethnic collections. Reviving nostalgia around the city where Pantaloons first made its presence in the country was indeed a happy moment for us as well” says Charanjeet Arora, Co-CEO, Kinetic India.
