Sunfeast Mom's Magic celebrates mothers with 1008 Durga avatars
The brand launched #HarMaaDurga campaign on the occasion of Durga Puja
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Our biggest yardstick is if we have done better than last year: Swiggy
Aparna Giridhar, VP of Marketing, Swiggy and Senior Creative Director, Brandmovers, Adrijaa Sanyal shed light on The 'Khushir Bhaon Swiggy' campaign for Durga Puja
Durga Puja: An OOH-spicious time for brands in Kolkata
Increased footfalls, visibility, cultural connotation and emotional connection to the festival make the Pujo season an opportune time to go all out with OOH and banner advertising, say experts
In its Durga Puja campaign, Ponds tells stories of 4 women sculptors
The #DuggaDuga campaign shows how these women are breaking stereotypes
Shaadi.org bows down to the revolution-naaris this Durga Puja
The ad film draws a meaningful connection between Goddess Durga and the experiences of women post-marriage
Wow! Momo's unveils Durga Puja campaign
The campaign honours everyday heroes
Zomato captures Durga Puja’s spirit in new campaign
The ad film captures the culinary treasures that make Durga Puja a gastronomic delight
This Durga Puja, Tata Tea Gold pays an ode to handloom art
The film, developed by Media Monks, captures how Pujo is celebrated from Shashthi to Dashami
Senco Gold & Diamonds celebrates festival of homecoming with Gossip Durga Puja campaign
The campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja
Swiggy brings 'bhog' home to the elderly
On World Elderly Day, the food delivery platform launched an initiative to make Pujo celebrations more inclusive for senior citizens who can't visit pandals
Licious' Durga Pujo campaign highlights the gastronomic aspects of the festival
Parambrata Chattopadhyay, who was the face of the campaign, makes a comeback this year as well
Themes of compassion, inclusivity & togetherness prevail in Durga Puja campaigns this year
Brands also celebrated the festival attaining the UNESCO heritage tag in late 2021
Zee Bangla brings spotlight on togetherness & inclusivity in Durga Puja film
The film has been conceptualised by L&K Saatchi & Saatchi
The Times of India reinforces togetherness in Durga Puja campaign
The campaign has been conceptualised by Wunderman Thompson India
SMART Bazaar has a message of inclusivity for Pujo season
The campaign titled #TheSecondQuestion asks viewers to take the right step and be large-hearted in the festive season
We are among the top 3 but miles to go before we rest: Rajan Amba, Tata Motors
The Vice President, Sales, Marketing and Customer Care of Tata Motors spoke to exchange4media about the company’s festive marketing plans and growth projections
Asian Paints celebrates Durga Puja with festive film
The film celebrates recognition of the festival as a world heritage by UNESCO
Kalyan Jewellers unveils special campaign for Durga Pujo
Ad features regional brand ambassador Ritabhari Chakraborty
Khadim ushers in Durga Puja festivities with new campaign
The campaign features YouTubers The Bong Guy & Wonder Munna
Cannes Lions: Wunderman Thompson’s entries driven by cross-border women empowerment
The nominations by the agency include campaigns for ‘nameless’ Bangladeshi women and victims of human trafficking
7UP’s Fido X Dhak Beats to Havells’ LED Ramlila: Puja & Dussehra ads that impressed us
Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021
Elegant Steel & FCB pay tribute to feminine strength in new Durga Puja film
The campaign lays bare the society's hypocrisy of celebrating 'Nari Shakti' for the nine days of Navratri while tearing down women for the rest of the year
‘Our endeavor is to evoke regional pride while reinforcing national stature’
Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy
ShareChat has become an integral part of every B2C campaign for Bharat: Satyajit Deb Roy
Satyajit Deb Roy, Director - Sales, ShareChat, on driving traffic from not just Tier 2 & 3 markets but also making a mark in Tier 1 cities
Maa Durga's 'third eye' makes pandals in Kolkata safer for women thanks to Nihar Naturals
Conceptualized by BBH India, this initiative saw Nihar Naturals partner with key pandals across Kolkata to set up a network of surveillance cameras disguised as Maa Durga’s #ThirdEye
For every market, every element of marketing needs to be localised: Puneet Das
Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more
Festive Advertising: Brand campaigns that are lighting up our screens
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
ABP Ananda’s creative integrations give brands the edge this Durga Puja
The channel’s three Durga Puja properties create original content for top brands
Greenply celebrates spirit of Durga Puja
The ‘Spot the Virashield’ campaign will be initiated across the seven days of Durga Puja and will involve both offline and online activation
ZEE5 launches digital campaign for Durga Puja
The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga
Facebook and Instagram launch a bundle of features and programming for #DurgaPujo2020
These include immersive AR filters and stickers to create fun and engaging Stories, Reels, Facebook posts and programming on specific hashtags like #DurgaPujo2020, #ShubhoMahalaya
This Durga Puja, Welspun’s #ChaloPaltai campaign aims to bring gender equality
Through this campaign, executed by Ogilvy, the brand urges people to take a step towards role reversal and gender equality
Joy Personal Care captures the vibe of Durga Puja in new music video
The campaign song will be played out on television, radio, OTT platform and social media platforms of SVF Brands
Weikfield launches digital-audio campaign for Durga Puja
The campaign created by Autumn Grey will play out on social media channels of Weikfield across 7 different states, with 7 contrasting sounds
Columbia Pacific Communities promotes #GoodOverCovid with pearls of #DussehraWisdom
Conceptualised and created in house, this campaign is an attempt to remind people that the war against COVID-19 is far from over
CenturyPly Heroes campaign salutes the indomitable spirit of carpenters this year
The film has starred renowned artists Kharaj Mukherjee and Lopamudra Mitra along with others
ABP Ananda’s iconic show ‘Sharad Ananda’ ropes in a clutch of top sponsors
This year’s Sharad Ananda is presented by SRMB TMT, ABP Weddings, Ajanta Shoes, Dear Lottery, Parimal Agarbatti & Havells
Rare Planet focuses on karigars this Durga Puja season with '#HarGharDurga' campaign
Under the campaign, Rare Planet plans to spread awareness around how the idol that we choose can bring happiness to the karigars
Shoppers Stop enters festive season with multimedia campaign
Titled ‘Ami Alo’ or ‘I Am The Light’, the campaign will be led by television
RED FM welcomes Durga Puja season with 'Dugga Dugga Festival'
The online experiential festival will be streamed online on BookmyShow Live for all the viewers on 18th October 2020
Auspicious buying starts tomorrow: Will this rekindle ad sales in Indian media?
Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales