durga-puja
The brand launched #HarMaaDurga campaign on the occasion of Durga Puja
e4m Staff Oct 26, 2023 11:41 AM
Aparna Giridhar, VP of Marketing, Swiggy and Senior Creative Director, Brandmovers, Adrijaa Sanyal shed light on The 'Khushir Bhaon Swiggy' campaign for Durga Puja
e4m Staff Oct 23, 2023 1:03 PM
Increased footfalls, visibility, cultural connotation and emotional connection to the festival make the Pujo season an opportune time to go all out with OOH and banner advertising, say experts
Nilanjana Basu Oct 23, 2023 8:52 AM
The #DuggaDuga campaign shows how these women are breaking stereotypes
e4m Staff Oct 22, 2023 6:00 PM
The ad film draws a meaningful connection between Goddess Durga and the experiences of women post-marriage
e4m Staff Oct 21, 2023 6:00 PM
The ad film captures the culinary treasures that make Durga Puja a gastronomic delight
e4m Staff Oct 18, 2023 11:46 AM
The film, developed by Media Monks, captures how Pujo is celebrated from Shashthi to Dashami
e4m Staff Oct 14, 2023 8:25 AM
The campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja
On World Elderly Day, the food delivery platform launched an initiative to make Pujo celebrations more inclusive for senior citizens who can't visit pandals
exchange4media Staff Oct 10, 2022 4:35 PM
Parambrata Chattopadhyay, who was the face of the campaign, makes a comeback this year as well
exchange4media Staff Oct 3, 2022 1:55 PM
Brands also celebrated the festival attaining the UNESCO heritage tag in late 2021
exchange4media Staff Oct 3, 2022 1:23 PM
The campaign has been conceptualised by Wunderman Thompson India
exchange4media Staff Sep 30, 2022 3:54 PM
The campaign titled #TheSecondQuestion asks viewers to take the right step and be large-hearted in the festive season
exchange4media Staff Sep 30, 2022 11:48 AM
The Vice President, Sales, Marketing and Customer Care of Tata Motors spoke to exchange4media about the company’s festive marketing plans and growth projections
Kanchan Srivastava Sep 27, 2022 8:26 AM
The film celebrates recognition of the festival as a world heritage by UNESCO
exchange4media Staff Sep 25, 2022 4:00 PM
Ad features regional brand ambassador Ritabhari Chakraborty
exchange4media Staff Sep 24, 2022 2:00 PM
The campaign features YouTubers The Bong Guy & Wonder Munna
exchange4media Staff Aug 29, 2022 11:38 AM
The nominations by the agency include campaigns for ‘nameless’ Bangladeshi women and victims of human trafficking
Kanchan Srivastava May 20, 2022 8:02 AM
Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021
Mansi Sharma Oct 14, 2021 6:55 PM
The campaign lays bare the society's hypocrisy of celebrating 'Nari Shakti' for the nine days of Navratri while tearing down women for the rest of the year
exchange4media Staff Oct 14, 2021 10:38 AM
Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy
Ritika Raj Nov 19, 2020 2:28 PM
Satyajit Deb Roy, Director - Sales, ShareChat, on driving traffic from not just Tier 2 & 3 markets but also making a mark in Tier 1 cities
exchange4media Staff Nov 2, 2020 9:03 AM
Conceptualized by BBH India, this initiative saw Nihar Naturals partner with key pandals across Kolkata to set up a network of surveillance cameras disguised as Maa Durga’s #ThirdEye
exchange4media Staff Oct 31, 2020 8:23 AM
Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more
Mitaksh Jain Oct 29, 2020 9:17 AM
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
Misbaah Mansuri Oct 29, 2020 8:45 AM
The channel’s three Durga Puja properties create original content for top brands
exchange4media Staff Oct 26, 2020 11:46 AM
The ‘Spot the Virashield’ campaign will be initiated across the seven days of Durga Puja and will involve both offline and online activation
exchange4media Staff Oct 23, 2020 1:57 PM
The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga
exchange4media Staff Oct 22, 2020 2:19 PM
These include immersive AR filters and stickers to create fun and engaging Stories, Reels, Facebook posts and programming on specific hashtags like #DurgaPujo2020, #ShubhoMahalaya
exchange4media Staff Oct 20, 2020 3:22 PM
Through this campaign, executed by Ogilvy, the brand urges people to take a step towards role reversal and gender equality
exchange4media Staff Oct 20, 2020 3:06 PM
The campaign song will be played out on television, radio, OTT platform and social media platforms of SVF Brands
exchange4media Staff Oct 20, 2020 1:21 PM
The campaign created by Autumn Grey will play out on social media channels of Weikfield across 7 different states, with 7 contrasting sounds
exchange4media Staff Oct 19, 2020 1:46 PM
Conceptualised and created in house, this campaign is an attempt to remind people that the war against COVID-19 is far from over
exchange4media Staff Oct 18, 2020 6:00 PM
The film has starred renowned artists Kharaj Mukherjee and Lopamudra Mitra along with others
exchange4media Staff Oct 17, 2020 9:23 AM
This year’s Sharad Ananda is presented by SRMB TMT, ABP Weddings, Ajanta Shoes, Dear Lottery, Parimal Agarbatti & Havells
exchange4media Staff Oct 13, 2020 4:48 PM
Under the campaign, Rare Planet plans to spread awareness around how the idol that we choose can bring happiness to the karigars
exchange4media Staff Oct 12, 2020 2:26 PM
Titled ‘Ami Alo’ or ‘I Am The Light’, the campaign will be led by television
exchange4media Staff Oct 3, 2020 9:13 AM
The online experiential festival will be streamed online on BookmyShow Live for all the viewers on 18th October 2020
exchange4media Staff Sep 28, 2020 4:27 PM
Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales
Tasmayee Laha Roy Sep 17, 2020 8:29 AM
