ooh-campaign
Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata
As part of its General Elections campaign, News18 has adopted an interactive experience at GroupM
e4m Staff May 20, 2024 4:56 PM
The campaign hoardings have been placed smartly next to a jewelry shop brand or wedding suit brand
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
e4m Staff Mar 26, 2024 8:36 AM
The campaign for the film by Warner Brothers was carried out in Mumbai
e4m Staff Dec 28, 2023 6:45 PM
The campaign was conceptualised and executed by Outdoor Advertising Professionals
e4m Staff Dec 18, 2023 12:56 PM
The campaign aimed to build anticipation for the inaugural MotoGP race, for which Tissot Watches is the official timekeeper
The campaign is aimed at leveraging airports as a key touch point as air travel surpasses pre-Covid levels, the company said
exchange4media Staff Apr 25, 2023 1:51 PM
The campaign for upcoming show Tere Ishq Mein Ghayal has created a good buzz on social media, thanks to the hoardings that show a clawed heart
exchange4media Staff Feb 9, 2023 8:24 AM
The campaign showcases new offer launches and exclusive curated events
exchange4media Staff Jan 16, 2023 5:04 PM
As the billboard jugalbandi between Blinkit and Zomato got viral on internet, many brands came up with similar creatives to milk the ‘dhood-kheer’ line
exchange4media Staff Jan 6, 2023 4:54 PM
The campaign is spread across high footfall catchment areas of North India
exchange4media Staff Dec 6, 2022 5:42 PM
Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges of being a foreign bank in India
Ritika Raj Dec 5, 2022 9:06 AM
The hyperlocal ads explore the dating cultures of specific cities
exchange4media Staff Oct 4, 2022 12:31 PM
The campaign promotes their recently opened tech-platform Pescalive
exchange4media Staff Jul 14, 2022 3:40 PM
The brand has used various touchpoints of the station to showcase its entire product range with larger-than-life imagery
exchange4media Staff Jun 21, 2022 6:43 PM
The agencies would manage Vadilal’s OOH media, strategy, planning, buying, negotiation and implementation for OOH
exchange4media Staff May 5, 2022 11:55 AM
Huge hoardings of Ranveer Singh holding a foetus along with a sharp tag line - Jayeshbhai Ko Ladka Hoga Ya Ladki took over the various hotspots
exchange4media Staff Apr 22, 2022 5:12 PM
The campaign includes cut-outs at cinemas & outdoor sites, radio jingle and KGF: Chapter 2 star-cast visits at popular malls
exchange4media Staff Apr 19, 2022 2:33 PM
The campaign ‘Don’t drink and swipe’ went live on digital screens across Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune till January 1
exchange4media Staff Jan 3, 2022 4:03 PM
The programmatic DOOH campaign was live at Mumbai Terminal 2 and New Delhi Terminal 3 airports
exchange4media Staff Dec 8, 2021 2:47 PM
The campaign covers 17 cities, visually emphasizing Instamart’s promise of super quick delivery of all grocery and home needs
exchange4media Staff Dec 6, 2021 1:16 PM
The 30-day campaign was Delhi, Mumbai, Bangalore, Chennai and Hyderabad focused
exchange4media Staff Mar 15, 2021 12:05 PM
Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine
exchange4media Staff Mar 10, 2021 9:03 AM
The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors
exchange4media Staff Mar 5, 2021 8:43 AM
Conceptualized by Leo Burnett, the campaign flagged-off on 8th February and immediately became viral on social media with about 1.9 million interactions
exchange4media Staff Feb 26, 2021 10:54 AM
The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule
exchange4media Staff Feb 23, 2021 12:36 PM
Bumble has partnered with Ritu Varma, Abijeet Duddala, Alekhya Harika and Shreyas Mediratta, who will share their dating tips and tricks to help women make the first move
exchange4media Staff Feb 22, 2021 1:58 PM
The OOH campaign is a part of their 360-degree campaign for the jewellery brand's newest offering
exchange4media Staff Feb 22, 2021 11:28 AM
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
The campaign has been carried out in top metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad and Ahmedabad
exchange4media Staff Jan 3, 2021 6:00 PM
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
Noel Dsouza Dec 22, 2020 9:05 AM
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories on data and trends of India’s streaming habits
Noel Dsouza Dec 11, 2020 7:53 AM
The OOH campaign is part of Tanishq’s 360-degree marketing plan for their new festive collection Ekatvam and will be displayed for a month
exchange4media Staff Nov 6, 2020 5:07 PM
The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns
Noel Dsouza Oct 27, 2020 1:21 PM
The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client
Noel Dsouza Sep 28, 2020 9:03 AM
We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers
Noel Dsouza Aug 10, 2020 8:23 AM
