Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
Targeting the festival season, the campaign covers 7 states
Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata
As part of its General Elections campaign, News18 has adopted an interactive experience at GroupM
The campaign hoardings have been placed smartly next to a jewelry shop brand or wedding suit brand
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
The campaign is conceptualized and executed by Havas Media Tribes
Actor Ram Charan is the face of the brand for the campaign
The campaign for the film by Warner Brothers was carried out in Mumbai
The campaign was conceptualised and executed by Outdoor Advertising Professionals
The campaign aimed to build anticipation for the inaugural MotoGP race, for which Tissot Watches is the official timekeeper
The campaign has been executed by Ogilvy
The outdoor campaign is executed by Platinum Outdoor
The campaign has been implemented by Connect OOH
The campaign is aimed at leveraging airports as a key touch point as air travel surpasses pre-Covid levels, the company said
The campaign for upcoming show Tere Ishq Mein Ghayal has created a good buzz on social media, thanks to the hoardings that show a clawed heart
The campaign showcases new offer launches and exclusive curated events
As the billboard jugalbandi between Blinkit and Zomato got viral on internet, many brands came up with similar creatives to milk the ‘dhood-kheer’ line
The campaign is spread across high footfall catchment areas of North India
Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges of being a foreign bank in India
The campaign also features brand ambassador Esha Deol
The campaign has been jointly executed by Lemma and Yahoo
The hyperlocal ads explore the dating cultures of specific cities
The campaign will run for a month
The campaign promotes their recently opened tech-platform Pescalive
The brand has used various touchpoints of the station to showcase its entire product range with larger-than-life imagery
The agencies would manage Vadilal’s OOH media, strategy, planning, buying, negotiation and implementation for OOH
Huge hoardings of Ranveer Singh holding a foetus along with a sharp tag line - Jayeshbhai Ko Ladka Hoga Ya Ladki took over the various hotspots
The campaign includes cut-outs at cinemas & outdoor sites, radio jingle and KGF: Chapter 2 star-cast visits at popular malls
It is installed at Bandstand Promenade, Bandra in Mumbai
The campaign ‘Don’t drink and swipe’ went live on digital screens across Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune till January 1
The programmatic DOOH campaign was live at Mumbai Terminal 2 and New Delhi Terminal 3 airports
The campaign covers 17 cities, visually emphasizing Instamart’s promise of super quick delivery of all grocery and home needs
The campaign has been executed by Laqshya Media Group
The 30-day campaign was Delhi, Mumbai, Bangalore, Chennai and Hyderabad focused
Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine
The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors
The campaign has been executed by OAP
Conceptualized by Leo Burnett, the campaign flagged-off on 8th February and immediately became viral on social media with about 1.9 million interactions
The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule
Bumble has partnered with Ritu Varma, Abijeet Duddala, Alekhya Harika and Shreyas Mediratta, who will share their dating tips and tricks to help women make the first move
The OOH campaign is a part of their 360-degree campaign for the jewellery brand's newest offering
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
The campaign has been carried out in top metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad and Ahmedabad
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories on data and trends of India’s streaming habits
The OOH campaign is part of Tanishq’s 360-degree marketing plan for their new festive collection Ekatvam and will be displayed for a month
The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns
The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client
We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers