PCI reinforces CCPA's advisory for print media ads on betting, gambling
CCPA's advisory was issued on March 6, 2024, with directives against the use of celebs in surrogate ads for betting and gambling
The Press Council of India has urged print media to follow the advisory issued by the Central Consumer Protection Authority (CCPA) in terms of Consumer Protection Act, 2019 on the Prohibition of Advertising, Promotions and Endorsement of unlawful activities prohibited under various laws.
CCPA's advisory was issued on March 6, 2024, with directives against the "increasing instances of direct as well as surrogate advertisement and endorsements of activities considered illegal such as betting or gambling."
"In response to increasing instances of advertisements promoting illegal activities such as betting and gambling, the Central Consumer Protection Authority (CCPA) has issued a comprehensive advisory. The advisory, by the Consumer Protection Act, 2019, emphasizes the prohibition of advertising, promotion, and endorsement of unlawful activities prohibited under various laws," said the advisory issued back in March.
It reiterated that the guidelines apply to all advertisements, irrespective of the medium used and warns celebrities and influencers that any engagement in the promotion or advertisement of online gambling and betting, given its unlawful status, renders one equally liable for participating in an illegal activity.
