surrogate-ads
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
The Union Ministry for Health and Family Welfare suggested a series of measures like signing an anti-tobacco declaration and issuing directives against appearing in surrogate promotion
The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers
e4m Staff Jul 15, 2024 10:01 AM
CCPA's advisory was issued on March 6, 2024, with directives against the use of celebs in surrogate ads for betting and gambling
e4m Staff Apr 22, 2024 3:17 PM
Despite two advisories from MIB, betting firm advertisements were still on air till October 8, TAM data reveals
Kanchan Srivastava Oct 14, 2022 8:43 AM
According to TAM data, digital has seen maximum growth in ad insertions for Jan to Sept '22 compared to 2020
Shantanu David Oct 13, 2022 8:54 AM
ASCI code defines the qualification criteria for brand extensions, which are permitted under the law, versus surrogate advertising that is prohibited under the law, ASCI CEO Manisha Kapoor told e4m
Kanchan Srivastava Sep 6, 2022 8:19 AM
A report by Red Lab says the new guidelines are concise and fairly lucid on what is acceptable
exchange4media Staff Jun 21, 2022 1:35 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jun 18, 2022 8:21 AM
While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the penalty, assert experts
Kanchan Srivastava Jun 14, 2022 9:02 AM
