ccpa
CCPA's advisory was issued on March 6, 2024, with directives against the use of celebs in surrogate ads for betting and gambling
e4m Staff Apr 22, 2024 3:17 PM

This collaboration comes amidst the growing complexity of the advertising landscape, especially with respect to digital advertising
e4m Staff Mar 26, 2024 2:47 PM

While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
Chehneet Kaur Jan 15, 2024 1:18 PM

The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium
Chehneet Kaur Jan 10, 2024 8:49 AM

CCPA's new rules for brands seem rooted in consumer well-being, but can harmless sales practices be mistaken for 'dark patterns'? Brands and experts discuss
Tanzila Shaikh Dec 13, 2023 8:54 AM

In June, the CCPA issued guidelines against liquor brands using covert advertising tactics
exchange4media Staff Oct 7, 2022 9:21 AM

A report by Red Lab says the new guidelines are concise and fairly lucid on what is acceptable
exchange4media Staff Jun 21, 2022 1:35 PM

While the government talks about a hefty penalty on advertising regulation violators, the ambiguity in the guidelines may allow brands and influencers to escape the penalty, assert experts
Kanchan Srivastava Jun 14, 2022 9:02 AM

The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh in fine
exchange4media Staff Jan 21, 2021 11:33 AM