redBus brings latest campaign alive with #CutThePuppet challenge on Tiktok
The recently launched campaign features brand ambassador MS Dhoni
redBus has announced a challenge on the popular video-sharing social networking platform, Tiktok, to further augment and leverage mass appeal for its recently launched brand campaign with cricketer MS Dhoni. The TVCs of the campaign highlighted the plight of bus travellers who used traditional methods of bus ticketing, portraying them as puppets under an archaic system, with little control over their journeys and how redBus has brought about a change.
Called, ‘#CutThePuppet challenge’, and announced by MS Dhoni, the activity is currently live on Tiktok’s discover page, open for millions of ardent fans of the popular platform and the ace cricketer, to take up the challenge. Users are required to choreograph a 15-second dance sequence to a stanza from the ad film, that goes, “Puppet puppet, passengers puppet puppet, har yatri puppet puppet, why don’t they get it get it…..”
redBus is also engaging with leading Tiktok influencers to further spread word on the challenge.
