EMotorad's latest campaign has MS Dhoni making bike noise
The campaign is for the brand's foldable and fat-tyred e-cycle Doodle V3
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MS Dhoni turns 43 today: Captain Cool, a darling of brands too
A look at Dhoni’s innings in the endorsement world
MS Dhoni launches agri brand Inera with EGGFIRST
The brand has now unveiled its latest campaign ‘Meri Mitti, Mera Yakeen’
Citroën onboards MS Dhoni as brand ambassador
Mahendra Singh Dhoni will mark his debut innings with Citroën in a campaign that will soon go live
Captain Cool's cryptic announcement: What is Mahendra Singh Dhoni up to?
The cricketer’s recent social media post has everyone talking about what he is up to next
MS Dhoni drives Swaraj Tractors' new campaign
The ad showcasing Swaraj Target 630 marks the brand's second commercial featuring MS Dhoni
MS Dhoni turns commentator in Emcure Pharmaceuticals' ad
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
MS Dhoni time travels to unveil 'future of fans' in Orient Electric’s new TVC
The TVC uses the futuristic narrative to assert that the future of fans is already here
MS Dhoni turns investor and ambassador for Explosive Whey
'I'm excited to join the Explosive Whey family,' said MS Dhoni about his association with the protein supplement product
Dhoni memes himself, croons 'Bole jo koyal' in EMotorad ad
The CSK player has also tipped his tat to the 'Thala for a reason' meme, which was all over the internet recently
Dhoni lookalike steps in for 'Thala' in new Gulf Oil Lubricants ad
The campaign underscores the company's strategy this IPL season - entrusting CSK fans with the creation of Gulf Oil advertisements so that the players can focus on the game
MS Dhoni explains what differentiates 'grip' from Eurogrip
The campaign stars Dhoni and his CSK team members, Deepak Chahar and Ruturaj Gaikwad
JioCinema’s IPL campaign has MS Dhoni playing a double role
JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together
MS Dhoni and MC Stan tackle an awkward situation with hugs in new ad for Fire Boltt
The ad featuring MS Dhoni and MC Stan has been conceptualised by Moonshot
MS Dhoni bats for power of prayer to bring home the World Cup in Zed Black Agarbatti ad
Conceptualized by Oberoi IBC the TVC will be promoted through a 360-degree approach across News & GEC Channels for the festive season
‘Lay’s wanted to end the year strong; who better than Dhoni to finish a game?'
In a conversation with e4m, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India discusses the company's latest campaign, consumer sentiments, and more
MS Dhoni has clearly strengthened Oreo's brand equity: Nitin Saini, Mondelez India
Saini, Vice President- Marketing, Mondelez India, lets us in about Oreo's brand new campaign for ICC Men's Cricket World Cup with ambassador Dhoni and the winning partnership between the two
Oreo & Dhoni World Cup ad: Hit or miss?
A good concept of 'nazar' sandwiched between an unusual ad format and underwhelming execution, say experts
MS Dhoni rings in the festivities as JioMart's brand ambassador
Dhoni has also starred in a festive ad for the retail brand
MS Dhoni shushes cricket fans in new Oreo ad for the World Cup
The cricketer has teamed up with the brand for a campaign to avoid jinxing India's chances of winning the ICC Men's Cricket World Cup
MS Dhoni recommends daily prayers for 'mann ki shanti' in Zed Black ad
The TVC campaign has been conceptualized by Oberoi IBC
MS Dhoni turns 42! Why brands love India's Captain Cool
Looking back at the ace cricketer's brand journey this year
TM Music launches fan anthem for MS Dhoni
‘Mahi hai toh Mumkin Hai’ talks of the admiration and love that each cricket fan holds for the cricketer
In Swaraj Tractors’ new film, MS Dhoni talks about his love for farming
Dhoni’s strong connection with the farming community and understanding of the agricultural sector makes this partnership perfect, said the company
Rigi campaign has Dhoni wanting to become a content creator
The cricketer shares his ambition to learn about content creation from Tanmay Bha, Kusha Kapila, Sharan Hegde, and Gaurav Taneja
Skipper Pipes launches TVC with MS Dhoni and Chris Gayle
The film is created by Lowe Lintas
TVS Eurogrip Tyres rides on MS Dhoni’s sense of humour in IPL 2023 campaign
Campaign focusses on the tyre brand’s product features and relates it to MSD’s on-field escapades
Star Sports pays tribute to MS Dhoni with ‘subtitled feed’ for hearing-impaired
The innovative feature will provide live match commentary subtitles, catering to the needs of differently-abled fans
Turtlemint’s new film with MS Dhoni is about futuristic way to buy insurance
The campaign is conceived by Tilt Brand Solutions
Viacom18 names MS Dhoni as brand ambassador
The cricketer to amplify network’s digital proposition, the company said
Enigmatic Smile appoints MS Dhoni as its India brand ambassador
Launches Single.id launch card-linked offers in India
Dhoni meets his 'dumdar' namesake in new Gulf Oil ad
The ad highlights the brand's proposition of sustainability and energy efficiency
MYK Laticrete announces MS Dhoni as its national brand ambassador
Plans integrated marketing campaign featuring Dhoni as the face on multiple-channel endorsements
Sachin & Dhoni team up for ‘Mutual Funds Sahi Hai’ campaign
The campaign is part of the Association of Mutual Funds in India's investor awareness outreach program
MS Dhoni named Navi's brand ambassador
The brand launched its first ad with the cricketer on Hotstar during India vs. England T20 semi-final match
AMFI’s campaign with Sachin & Dhoni prods savers to participate in India’s growth story
The new TVCs, launched by AMFI under its ‘Mutual Funds Sahi Hai’ awareness campaign, encourages people to start investing in mutual funds through the monthly SIP route
Projected ROI of BCCI sponsorship is very positive: Raja Rajamannar, Mastercard
The Chief Marketing and Communications Officer of Mastercard spoke at length to exchange4media about entering into cricket sponsorship with BCCI, the company’s strategy for the association & much more
Mastercard acquires title sponsorship rights for all BCCI home matches
The deal, which is for the 2022-23 season, will cover all international & domestic matches
MS Dhoni turns guruji for Zed Black Agarbatti’s new TVC
The TVC, conceptualized by Oberoi IBC, is the continuation of flagship campaign ‘prarthna hogi sweekar’
Mahendra Singh Dhoni becomes brand ambassador of Garuda Aerospace
The cricketer has also become a shareholder of the company
TVS Eurogrip Tyres unveils brand campaign with CSK players
The ‘Whistle Through Every Turn’ campaign, which has M S Dhoni as the protagonist, has three films
MS Dhoni stars in Gulf Oil campaigns for South India
The 360-degree campaign will cover digital, TVCs and Outdoor
MS Dhoni’s IPL campaign violates code, has to be withdrawn: ASCI
The council found that the promo glorifies violation of traffic rules
MS Dhoni dons bus driver look for Star Sports’ campaign to celebrate return of Tata IPL
The #YehAbNormalHai campaign, directed by Vasan Bala, will be released in seven languages
MS Dhoni roped in as ambassador for gaming platform WinZO
MSD will feature as a part of WinZO’s upcoming multi-channel and multi-modal marketing and branding campaigns
GSK & MS Dhoni team up for vaccination campaign
Dhoni features in a newly released video that draws a parallel with hitting a six in cricket and the importance of the 6 in 1 vaccination programme
BharatMatrimony says ‘Pehle Padhai Phir Shaadi’ in campaign with MS Dhoni
The initiative has been executed in collaboration with Dentsu Group
Turtlemint ropes in MS Dhoni as brand ambassador
Turtlemint’s 360-degree campaign with the cricketer #ActiveHoJao aims at sensitising consumers about the importance of insurance
Oreo's latest campaign featuring MS Dhoni and daughter Ziva encourages family playtime
The #SayItWithOreo campaign inspires people to spark connection amongst families with the introduction of alphabet embossed, scannable cookies
MullenLowe Lintas creates campaign for Unacademy with MS Dhoni
The 85-second film 'Lesson no. 7' depicts a metaphorical representation of Dhoni’s life journey with the vision of helping learners pursue their dreams