A fifth of such content put out by the finfluencers is around individual stock recommendations, the findings said
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is still promising for the apps
Experts say the growth in Instagram audience has played a role in the decrease in price per ad of overall Meta’s family of apps
Short-form video apps likely to capture 40% of video commerce market, reveals a Redseer report which also predicts Creator economy will double in five years
The company let go of nearly 40 employees
Google contended that the lawsuit by the US DoJ would reverse years of innovation and harm the broader ad sector
Jhaveri has also worked for tech giants like Twitch, Twitter, Facebook, Microsoft and Dell
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
The move is ostensibly spurred by the stiff competition it faces from TikTok
Google Play Store is expected to account for more than 100 billion app downloads alone in 2021
After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond advertising revenue
Shopping app installs on India’s app stores reached over 80 mn in July 2021 with Meesho contributing to more than 12 million installs
Ghosh, CEO and Co-Founder of Chingari, talks about the platform's own crypto token, NFT marketplace, funding and more
Saxena was previously associated with TikTok and Helo at ByteDance India as its Head of Communications
The 21-year-old TikTok star has created a short video skit with content-creator Viraj Ghelani in Lame's first-ever association with an Indian brand
Gandhi had quit TikTok in May as Head — Middle East, Africa, Turkey & South Asia
The Singapore-based short video platform has registered the new trademark with the Ministry of Commerce and Industry
The company has reportedly kicked off a new division called BytePlus
Seth, Global Head of Product Strategy, Media Platforms at Google, will join TikTok mid-July
Over the past year, most of these desi apps have made inroads in the regional language speaking markets and recorded quick growth in active user count
The addition of Lomotif enhances Zash’s offering by adding a short-form video component to its overall ecosystem
The ByteDance-owned company wrote to the IT ministry, stating that it was compliant with the new intermediary guidelines even before it was enforced in India
Lomotif Founder & CEO Paul Yang spelled out investment plans, short-term and long-term targets and the platform's strategy for the Indian market
Appointed co-founder and human resource chief Liang Rubo will take his place
Gandhi, who was recently redesignated as TikTok head for ME, Africa, Turkey and SA, is reportedly serving his notice period
Alphabet and Google CEO was speaking to analysts during the Q1 earnings conference call
According to the latest report by the platform titled ‘Short-form video- The Rise of Made in India digital content’, Indian short-form apps have onboarded around 30-35% new users over the past year
As per Brand Finance’s annual ranking report, Facebook trails behind WeChat with elite AAA+ rating and scoring 77.0 out of 100
Josh was at 4th position while Moj was at 10th spot in terms of downloads
The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients
The Bombay High Court directed ByteDance to deposit the money in any nationalised bank towards the demand raised by the GST authorities
The company has moved the high court after the Indian government froze its Citibank and HSBC accounts
The feature is similar to TikTok Duet which allows users to build on another user's video on TikTok by recording their own video alongside the original as it plays
In mid-March, tax authorities ordered the blocking of two of ByteDance India's bank accounts in Citibank and HSBC
Dhingra, Chief Business Officer of Public App, says that the Chinese app ban didn't dent the app's popularity since it operates on an entirely different segment
Karwar has been elevated as Head of Global Creative and Emerging Markets - User Growth; Nambiar has been promoted as Head Of South East Asia Helo
Gandhi's LinkedIn account says that he has taken charge in January
Lomotif, which is seen as a TikTok rival, was recently acquired by Zash Global Media
The discussions have reportedly been initiated by Japan’s SoftBank Group Corp
Ajit Varghese, Chief Commercial Officer at ShareChat, shared that the app works with 100+ brands including the likes of Amazon, Flipkart, Myntra, Facebook, Coca-Cola, MTR, Airtel, Pepsi & Vodafone
TikTok was the second most installed non-gaming app worldwide last month with close to 62 million installs
Agreement benefits Universal Music Group labels’ recording artists and Universal Music Publishing Group’s songwriters
Parent Snap Inc added 16 million daily active users in Q4
As part of the association, WPP agencies and clients will leverage TikTok's global reach and culture-shaping impact
We bring you a roundup of the news that made headlines this past week
Hirings have been made for roles across various business verticals including ad sales, business development, content strategy, operations and tech
TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect
The Ministry of Electronics and IT has sent notices, which were issued after reviewing replies received from the blocked apps
We bring you a roundup of the news that made headlines this past week