Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
The campaign leverages the ‘Breaking News’ format of news channels to capture viewer attention
Our pick of the most interesting ads between December 16 and 31
The ad depicts Christmas celebrations in India as a melting pot for different cultures
The campaign, by Leo Burnett Orchard, has two films
The film talks about giving mothers the opportunity to embark on a journey they truly cherish
Our pick of some of the most daring and different Mother's Day commercials this year
The key offerings include brand name on the platform signage, colour scheme of the platform, wrapping/painting on seating benches, branding on the fence of the potted plants, etc.
The ad films will be rendered in 7 languages on digital platforms and national and regional TV channels
The actor will spearhead all major campaigns for the online bus ticketing platform
The campaign highlights the difference between offline and online methods of ticket booking
The campaign has been conceptualized by McCann
Sangam, the CEO of the online ticketing platform redBus, opens up about going global, ad spends and their latest carpooling service rPool