Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection

e4m Desk Jul 1, 2025 3:24 PM

The campaign leverages the ‘Breaking News’ format of news channels to capture viewer attention

e4m Staff May 22, 2024 6:17 PM

Our pick of the most interesting ads between December 16 and 31

e4m Staff Jan 13, 2024 7:40 AM

The ad depicts Christmas celebrations in India as a melting pot for different cultures

e4m Staff Dec 22, 2023 11:30 AM

The campaign, by Leo Burnett Orchard, has two films

e4m Staff Oct 3, 2023 5:50 PM

The film talks about giving mothers the opportunity to embark on a journey they truly cherish

exchange4media Staff May 14, 2023 10:00 AM

Our pick of some of the most daring and different Mother's Day commercials this year

exchange4media Staff May 13, 2023 8:09 AM

The key offerings include brand name on the platform signage, colour scheme of the platform, wrapping/painting on seating benches, branding on the fence of the potted plants, etc.

exchange4media Staff Nov 16, 2022 5:09 PM

The ad films will be rendered in 7 languages on digital platforms and national and regional TV channels

exchange4media Staff Sep 27, 2022 12:34 PM

The actor will spearhead all major campaigns for the online bus ticketing platform

exchange4media Staff Apr 20, 2022 10:54 AM

The campaign highlights the difference between offline and online methods of ticket booking

exchange4media Staff Oct 14, 2021 6:56 PM

The campaign has been conceptualized by McCann

exchange4media Staff Aug 3, 2020 7:05 PM

Sangam, the CEO of the online ticketing platform redBus, opens up about going global, ad spends and their latest carpooling service rPool

Shreshtha Verma Feb 28, 2020 8:32 AM