Sam’s contribution to the advertising and media industry is laudable: B Thiagarajan

Sam Balsara, Chairman, Madison World, was honoured with the ‘Lifetime Achievement Award’ at the Media Ace Awards 2023

by e4m Staff
Published: Nov 3, 2023 7:05 PM | 1 min read

Sam Balsara, Chairman, Madison World, was awarded the ‘Lifetime Achievement Award’ at Media Ace Awards 2023 on November 2. With decades of experience, Balsara has been instrumental in shaping the advertising landscape in India. His approach and exceptional contributions have earned him admiration and respect, making him a true trailblazer in the world of advertising and marketing. Industry heads from the advertising, marketing, and media sphere celebrated Balsara’s career and his expertise.

B Thiagarajan, Managing Director, Blue Star Ltd, termed Sam Balsara as a legend and lauded his contributions in the media industry. “Sam is a legend and his contribution to the advertising and media industry is laudable. He has always put the industry's interests ahead of his own and that of his business. Whenever requested, Sam has always found time to participate in various industry forums and provide thought leadership”, Thiagarajan said.

“Unique to his style, it is his ability to deliver a sound and powerful argument in a soft-spoken manner. We are proud of you Sam!”, Thiagarajan added.

Sam Balsara, a graduate from JBIMS, has over 50 years of experience in marketing, advertising and media. Having started his career at Sarabhai’s, he later moved to Cadbury, and then to Advertising at Contract (WPP) and Mudra before starting Madison in 1988.