In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the challenges that come with it and more
B Thiagarajan, Managing Director, Blue Star engaged in a fireside chat with e4m's Dr Annurag Batra around all things marketing and customer-centricity at Pitch CMO Summit 2024
Sam Balsara, Chairman, Madison World, was honoured with the ‘Lifetime Achievement Award’ at the Media Ace Awards 2023
Thiagarajan is the Managing Director of Blue Star Ltd
At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused
The jury was chaired by B Thiagarajan, MD, Blue Star and Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld and exchange4media group
B Thiagarajan, Managing Director of Blue Star, spoke about the brand’s journey, at e4m Pitch CMO Summit 2022
Panel comprising B Thiagarajan, Arnab Banerjee & Mahalakshmi Narayanaswamy and Vikram Sakhuja addressed the correlation between stock market & brand building, at the launch of the PMAR 2022
The film has been crafted by FCB Interface and will also be rolled out on OOH and digital platforms
In the Pitch BrandTalk Virtual Series, B Thiagarajan, Managing Director of Blue Star, shared insights on how brands should navigate challenges of COVID-19
B Thiagarajan, MD of Blue Star, will speak to Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media & BW Businessworld, about how brands are grappling with challenges during the COVID-19 crisis