In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the challenges that come with it and more

Sohini Ganguly Apr 22, 2024 8:17 AM

Our pick of the most creative spots between March 1 and 15

e4m Desk Mar 28, 2024 8:49 AM

The campaign has been conceptualized and executed by FCB Interface

e4m Staff Mar 13, 2024 11:33 AM

Vir S Advani will succeed Shailesh Haribhakti who will be retiring

e4m Staff Jan 30, 2024 5:37 PM

Sam Balsara, Chairman, Madison World, was honoured with the ‘Lifetime Achievement Award’ at the Media Ace Awards 2023

e4m Staff Nov 3, 2023 7:05 PM

Thiagarajan is the Managing Director of Blue Star Ltd

exchange4media Staff Mar 16, 2023 7:46 AM

The account will be managed out of the Mumbai office

exchange4media Staff Mar 14, 2023 12:41 PM

At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused

exchange4media Staff Nov 22, 2022 4:18 PM

B Thiagarajan, Managing Director of Blue Star, spoke about the brand’s journey, at e4m Pitch CMO Summit 2022

exchange4media Staff Mar 28, 2022 11:11 AM

The film has been crafted by FCB Interface and will also be rolled out on OOH and digital platforms

exchange4media Staff Oct 17, 2020 8:28 AM

In 2019 MIB has granted licences to 151 multi-system operators, bringing the total number of registered MSOs to 1616 in December 2019

exchange4media Staff Jan 2, 2020 7:29 AM