In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the challenges that come with it and more
Our pick of the most creative spots between March 1 and 15
The campaign has been conceptualized and executed by FCB Interface
Vir S Advani will succeed Shailesh Haribhakti who will be retiring
Sam Balsara, Chairman, Madison World, was honoured with the ‘Lifetime Achievement Award’ at the Media Ace Awards 2023
Thiagarajan is the Managing Director of Blue Star Ltd
The account will be managed out of the Mumbai office
At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused
B Thiagarajan, Managing Director of Blue Star, spoke about the brand’s journey, at e4m Pitch CMO Summit 2022
The film has been crafted by FCB Interface and will also be rolled out on OOH and digital platforms
In 2019 MIB has granted licences to 151 multi-system operators, bringing the total number of registered MSOs to 1616 in December 2019