Shoppers’ Stop and Flash Media tie up for in-store television initiative, IMedia
Shoppers’ Stop has joined hands with Flash Media for installing and managing IMedia (Dynamic Digital Signage) in all its stores across the country. IMedia is usually installed at focal points in the stores will play audio-visual commercials at peak shopping hours for maximum coverage.
IMedia, developed by Flash Media Ltd, will now be seen at all Shoppers’ Stop stores across the country. Flash Media and Shoppers’ Stop have recently entered into a partnership as part of which, the chain store plans to increase communication with their customers through the digital signage components installed by them inside their stores.
Speaking on the tie-up Abhishek Kandoi, Co-Founder and Director, Flash Media Ltd, said, “We are extremely pleased to be associated with Shoppers’ Stop, one of the leading and trusted names in retail space. We completed our installations by the end of August and the in-store TVs at Shoppers’ Stop have been up and running since then. We already have some premium brands associated with us.”
While talking about the acceptance of Dynamic Digital Signage across the globe, Kandoi said that media experts had predicted that this global trend would pick up in India.
“Shoppers’ Stop houses more than 200 international and national brands. Thus, IMedia is an excellent medium to communicate with the customer about the ongoing promotions of different brands and services available at the store. It is a modern medium of advertising and brand promotion,” pointed out Govind Shrikhande, Customer Care Executive and CEO, Shopper’s Stop Ltd.
IMedia uses wireless LCD / Plasma panels that run on advanced chip embedded technology, giving viewers unmatched quality commercials. Through IMedia panels, advertisers can reach out to distinct genres of consumers as per their brand requirements. IMedia will be able to support all the existing audio-visual formats with scope for upgrades as well.
