Starcom from the Publicis Media umbrella has won the media buying duties for Mars.
The global confectionary and food major initiated a media – buying pitch for Australia/New Zealand, China, Germany, India, Japan, Southeast Asia and the U.K. in August earlier this year.
Starcom has won the duties for media buying for Mars in India; the incumbent agency on the account in India is Mediacom.
On the back of this pitch Starcom retained China ,Southeast Asia and the UK and won Germany , whereas Mediacom won the media- buying mandate for Australia and New Zealand.