Starcom wins media buying mandate for Mars in India
Starcom has won the duties for media buying for Mars in India; the incumbent agency on the account in India is Mediacom
Starcom from the Publicis Media umbrella has won the media buying duties for Mars.
The global confectionary and food major initiated a media – buying pitch for Australia/New Zealand, China, Germany, India, Japan, Southeast Asia and the U.K. in August earlier this year.
Starcom has won the duties for media buying for Mars in India; the incumbent agency on the account in India is Mediacom.
On the back of this pitch Starcom retained China ,Southeast Asia and the UK and won Germany , whereas Mediacom won the media- buying mandate for Australia and New Zealand.
