As per media reports, Mars will pay $83.50 per share  

e4m Desk Aug 16, 2024 11:59 AM

Nancy Tyagi is a 21-year-old self-taught designer

e4m Staff May 20, 2024 1:03 PM

Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system should be fixed

Aditi Gupta May 3, 2024 8:15 AM

Prior to this, Avik Sarkar was with Kellogg Company for 8 years

e4m Desk Feb 26, 2024 1:07 PM

Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA)

e4m Staff Jan 12, 2024 1:51 PM

At the e4m Confluence, industry heads participated in a panel discussion on pricing models, transparency issues, strategies, and more

e4m Staff Nov 6, 2023 2:10 PM

The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba

Neeta Nair Jun 8, 2023 8:57 AM

#Pedigree6WeekChallenge has been conceptualised by Jack in The Box Worldwide

exchange4media Staff Mar 26, 2023 10:00 AM

Kalpesh will oversee 20 diverse markets in the Mars Wrigley Asia portfolio

exchange4media Staff Mar 23, 2023 12:09 PM

The new brand films bring to life two relatable and popular characters to present a humorous take on the sudden onset of hunger pangs

exchange4media Staff Mar 22, 2023 4:11 PM

Guest Column: Sunita Patnaik, Director, Corporate Affairs, Mars Wrigley, India, writes why gender equity must get the energy and sponsorship from all stakeholders

Sunita Patnaik Mar 9, 2023 12:57 PM

The Mars Wrigley account will be handled by DDB Tribal, which is an integrated agency consisting of 22Feet Tribal and DDB Mudra Delhi

Tanzila Shaikh Feb 16, 2023 4:45 PM

The film has been created by DDB Mudra North

exchange4media Staff Feb 9, 2023 4:38 PM

The iconic anthropomorphic characters will now be replaced by actor Maya Rudolf, the company announced

exchange4media Staff Jan 24, 2023 1:59 PM

He will now take on an advisory role

Ruhail Amin Nov 30, 2022 5:04 PM

Marshall has joined as Senior Director to lead its Public Relations & Advisory arm

exchange4media Staff Nov 2, 2022 2:56 PM

Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more

Ritika Raj Oct 21, 2022 1:07 PM

Sheth joined the erstwhile Wrigley India in 2015 as Chief Financial Officer

exchange4media Staff Aug 23, 2022 1:37 PM

Singh joined Mars in August 2020 as Pet Nutrition’s Regional President for North America

exchange4media Staff Jun 14, 2022 11:49 AM

Guest Column: Sunita Patnaik, Director, Corporate Affairs for Mars Wrigley India and One Mars India, shares an insightful input for organizations struggling to retain their talent

Sunita Patnaik Jun 13, 2022 6:28 PM

Murthy joins Mars Petcare from General Mills, where he was MD for India & South-East Asia

exchange4media Staff Mar 29, 2022 11:24 AM

The brand will collaborate with 750+ influencers for the campaign

exchange4media Staff Mar 23, 2022 1:18 PM

He succeeds Ritesh Gauba who most recently moved on after spending 8 successful years in the Sales function of the company

exchange4media Staff Mar 21, 2022 4:37 PM

Prior to this, Martins was associated with Future Generali India Life Insurance as Head - Corporate Communications & CSR

exchange4media Staff Feb 1, 2022 5:41 PM

Karthi Marshan, President & CMO at Kotak Mahindra Group, addressed a speaker session on how an adaptable mindset aided Kotak Mahindra to remain on top of consumers’ minds at India Brand Conclave, 2021

e4m Desk & A P Sriram Dec 16, 2021 9:12 AM

Prior to joining Netflix, she was with Facebook as the Head of Policy Communications, DACH

exchange4media Staff Jun 3, 2021 8:33 AM

Team owners have reportedly alleged that the auction has failed to achieve its objective since the idea behind holding the first-ever e-auction of PKL media rights was price discovery

Javed Farooqui Apr 20, 2021 9:22 AM

Genius Inside will expand leadership training organization Priya Kumar’s Training Systems’ digital presence globally

exchange4media Staff Mar 10, 2021 6:06 PM

The second day will see participation from Ravinder Takkar, Gaurav Gandhi, Thomas Barta, Niraj Ruparel, among others

exchange4media Staff Nov 20, 2020 9:11 AM

Strategically supported by BBDO India, the initiative will be amplified through collaborations with DonateKart, key influencers, as well as through social and digital channels

exchange4media Staff Nov 10, 2020 4:57 PM

Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

The Mumbai-based consultancy will handle countrywide communication for the petcare brand

exchange4media Staff Aug 26, 2020 12:11 PM

This is exchange4media’s first annual initiative to select, acknowledge and felicitate PR agencies for their outstanding work in the domain

exchange4media Staff Aug 25, 2020 8:48 AM

DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations

exchange4media Staff Aug 1, 2020 8:37 AM

New campaign initiated to urge the consumers to ‘freshen up’ behind the mask

exchange4media Staff Jul 26, 2020 10:00 AM

The partnership will help clients of both agencies with tools, education and strategy

exchange4media Staff Jul 4, 2020 6:34 PM

The agency will handle the digital duties of three of their leading products -- Pedigree, Whiskas and IAMS

exchange4media Staff Jun 10, 2020 5:05 PM

Online brand store is available for consumers in top metros

exchange4media Staff Jun 8, 2020 5:04 PM

As part of exchange4media's 'Pitch Brand Talk Virtual Series', Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group, spoke on 'Steering brand voice in a time of social distancing'

exchange4media Staff Apr 22, 2020 8:53 AM

Marshan, the President & CMO of Kotak Mahindra Group, will speak to exchange4media Editor Naziya Alvi Rahman about brand strategies to stay connected with the consumers even during the pandemic

exchange4media Staff Apr 21, 2020 9:18 AM

On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India

exchange4media Staff Feb 14, 2020 2:08 PM

The limited-edition 'Exam Bars' will be available with good luck greetings for the students such as ‘Do Well’, ‘Rock On’ and ‘Shine On'

exchange4media Staff Feb 4, 2020 12:53 PM

Parmar succeeds Andrew Leakey, who has moved to Australia as General Manager

exchange4media Staff Jan 14, 2020 4:08 PM