There’s a culture of creativity and ideas in India, which might not exist elsewhere: Mel Varley, Mediaedge:cia
“Content (in India) is already quite fluid and there is a culture of creativity and ideas which might not exist everywhere else. Often, with big countries implementation becomes so important that strategy becomes less important. India and China to a certain extent are exceptions. The other opportunity here is the database, because there is a lot of data and a lot of information and we have been talking about how we can address this as a business,” says Mel Varley, Chief Strategy Officer, Global, Mediaedge:cia.
“Content (in India) is already quite fluid and there is a culture of creativity and ideas which might not exist everywhere else. Often, with big countries implementation becomes so important that strategy becomes less important. India and China to a certain extent are exceptions. The other opportunity here is the database, because there is a lot of data and a lot of information and we have been talking about how we can address this as a business,” says Mel Varley, Chief Strategy Officer, Global, Mediaedge:cia. More
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