Hansa Research appoints Piyali Chatterjee as Senior VP & National Head – CX Practice
Chatterjee has previously managed the CX Domain expert role for Kantar South Asia
Piyali has several years of experience in market research and customer engagement & experience (CX), consulting across sectors notably, BFSI, e-commerce, durables, telecom, retail, real estate, petroleum, Auto, FMCG, telecom, manufacturing among others. She also contributes her experience of Insights Division and had managed the CX Domain expert role for Kantar South Asia.
Piyali’s experience includes effective customer journeys and customer-centric strategies for clients all these years. She also holds a certification in Digital Marketing from Google. Her expertise in customer experience & strategy has been recognized in multiple forums & publications.
Praveen Nijhara, CEO Hansa Research Group said on Piyali joining the team “Customer Experience has been gaining significance in India over the last few years and most organisations are realising the strategic importance of having CX programs within the company. I am sure our clients will benefit extensively with the years of experience that Piyalibrings with her in the area of customer experience”
Piyali said: “I am very happy to join HansaResearch and look forward to a long and meaningful engagement with the entire team and clients here. Even after so many years in this industry I find market research to be equally enriching and stimulating due to the changing customer behaviours and the advent of newer technology around AI and big data analysis. I look forward to closely work with Hansa and grow with this brand.”
