The centre will conduct large-scale studies as well as smaller targeted studies to shed light on the nuances of the Indian market
Prior to this, Ranade was with Kantar as Executive Director and Head of Media (South Asia)
The Group is in the business of insights and analytics for over 40 years having undertaken client assignments in over 77 countries
In his last role at Nielsen Media, he was in charge of IRS, the Print currency in India
The syndicated study delves in to how brands can exploit the opportunity in a relatively new version of the IPL
Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service recovery and how it leads to customer loyalty
Hansa Research has said that the suit has been filed in the city civil court, the matter is now sub-judice and will be heard in November
Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on
The latest police investigation into accusations of tampering of BARC data has once again brought the issue of TV measurement into the forefront
Chatterjee has previously managed the CX Domain expert role for Kantar South Asia
The partnership aims to strengthen Strategir's offerings in India