The centre will conduct large-scale studies as well as smaller targeted studies to shed light on the nuances of the Indian market

e4m Staff Nov 15, 2023 4:11 PM

Prior to this, Ranade was with Kantar as Executive Director and Head of Media (South Asia)

exchange4media Staff Jul 12, 2022 1:03 PM

The Group is in the business of insights and analytics for over 40 years having undertaken client assignments in over 77 countries

exchange4media Staff Dec 8, 2021 4:36 PM

In his last role at Nielsen Media, he was in charge of IRS, the Print currency in India

exchange4media Staff Jul 5, 2021 12:31 PM

The syndicated study delves in to how brands can exploit the opportunity in a relatively new version of the IPL

exchange4media Staff Apr 8, 2021 3:40 PM

Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service recovery and how it leads to customer loyalty

Piyali Chatterjee Dec 21, 2020 8:43 AM

Hansa Research has said that the suit has been filed in the city civil court, the matter is now sub-judice and will be heard in November

exchange4media Staff Oct 22, 2020 2:48 PM

Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on

Tasmayee Laha Roy Oct 12, 2020 9:04 AM

The latest police investigation into accusations of tampering of BARC data has once again brought the issue of TV measurement into the forefront

exchange4media Staff Oct 9, 2020 8:55 AM

Chatterjee has previously managed the CX Domain expert role for Kantar South Asia

exchange4media Staff Jun 11, 2020 12:29 PM

The partnership aims to strengthen Strategir's offerings in India

exchange4media Staff Apr 9, 2020 7:06 PM