McCann Worldgroup wins major creative project of TikTok
McCann is expected to come out with its first ad campaign for Tiktok within a month
Tiktok, the video-based social media app by ByteDance, has awarded a major creative project to McCann WorldGroup India, as per highly placed sources.
Tiktok had called for a pitch in the month of December and three agencies namely Ogilvy, McCann WorldGroup and DDB Mudra made it to the final round, sources have told exchange4media. exchange4media reached out to all stakeholders but didn’t receive a response at the time of filing the story.
McCann is expected to come out with its first ad campaign for Tiktok in less than a month.
