Madison Media bags a record 23 new accounts in FY 2020-21
The new business wins amounted to billing of $211 Million as per Comvergence New Business Report
account-win
FCB India wins creative mandate of HUL’s Lakme & Elle 18
The accounts of the cosmetic brands were won after a multi-agency pitch held in December and will be handled out of the agency’s Mumbai office
Ather Energy names Lodestar UM as media AOR
The account has been won following a multi-phased pitch process
The Minimalist onboards over 45 new clients
The accounts are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches
Zydus Wellness calls for media review worth Rs 200 crore
Zydus Wellness, which acquired Heinz last year, is currently working with two different agencies - Wavemaker and Starcom. The move is aimed at consolidation
L&K Saatchi & Saatchi wins mainline & digital mandate of Porsche India
The agency will manage the mandate out of its Mumbai office for a period of two years
PivotRoots wins digital mandate for Government of India 'Study in India' initiative
'Study in India' is managed by EdCIL and aims to make India a preferred destination for higher education among foreign students
Rediffusion wins creative mandate of SBI General Insurance
The account will be handled by Rediffusion’s Mumbai office
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Leo Burnett Orchard wins creative account for scooter sharing company Vogo
The account was won through a virtual pitch and will be handled by Leo Burnett’s Bangalore office
Wunderman Thompson Kolkata wins creative mandate of Spark
Spark is a flagship brand of The Indian Steel and Wire Products Ltd, a subsidiary of Tata Steel Ltd
McCann Worldgroup wins major creative project of TikTok
McCann is expected to come out with its first ad campaign for Tiktok within a month
PNB Housing Finance Limited awards creative duties to Daiko FHO Communications
Daiko FHO will be responsible for providing creative solutions with a 360-degree approach across mainlines, digital, out-of-home and below-the-line communication channels
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Mullen Lintas wins creative and digital duties of ByteDance’s Resso
The account will be handled out of the agency's Mumbai office
Lowe Lintas wins Uber Moto's creative duties
The account was won after a multi-agency pitch was called in October last year and will be handled out of the agency’s Delhi office
Isobar wins creative & digital mandate for four Diageo India brands
Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge
Publicis India wins creative mandate of Emami’s Navratna
Publicis India will be providing full-service responsibilities for the brand including advertising, strategic direction and digital ideas
White Rivers Media wins digital mandate for Times Network English Entertainment cluster
The agency will curate social, creative and digital strategies for Movies Now, MN+, MNX and Romedy Now
Dentsu India Slingshot wins digital mandate for Livspace
As part of the association, Dentsu India Slingshot will amplify Livspace's exponential online brand experience
iProspect North wins Max Bupa's digital media account
The account was previously handled by Wavemaker