Mindshare wins Maruti Suzuki's account worth Rs 1200 crore

Maruti Suzuki on Thursday appointed Mindshare India as its new media agency. The news was confirmed to exchange4medina by Shashank Srivastava, Senior Executive Director - Marketing and Sales, Maruti Suzuki India.

The account was earlier handled by dentsu India. The account size is believed to be around Rs 1200 crore. The mandate will cover tradional, outdoor and digital media.

Reposting e4m story on her on LinkedIn profile, Mindshare APAC CEO Helen McRae said, "Super proud of a world class team and honoured by the trust Maruti has placed with us. Looking forward to a truly stellar partership!"

The auto major called for the pitch in November 2022 to explore options and evaluate new strategies and technology-powered solutions media agencies can bring to the brand’s next phase of growth and journey. GroupM, OMG and dentsu, it is believed, made it to the final round.

In June 2022, Maruti Suzuki India added Lintas C:EX, a Mullen Lowe Lintas Group agency, to its creative roster. The auto major is now working with Hakuhodo India, dentsu Impact, and Lintas C:EX for developing creative solutions and advertising campaigns.

Earlier, speaking about the pitch, Srivastava said the company made this move not only to add creative freshness to the brand but also to focus on advertising other aspects of the company’s business. “We have realised that two agencies may not be sufficient to manage the current vastness of our business,” he had said.

Meanwhile, in a statement, dentsu India said, "We are proud of our six-year media relationship with Maruti Suzuki. We have enjoyed working with the team and what we have co-created together. We will continue to drive our partnership with them across Creative and Customer Experience. We thank them for their partnership and wish them success with their new media agency."