maruti
The brand bagged the award under the ‘Most Effective Use of Digital Analytics’ sub-category
Maruti Indoria was earlier with Network18 Media & Investment as National Sales Head
e4m Staff Jul 19, 2024 7:10 PM
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, shares insights into the brand’s new campaign ‘Run On What You Love’ and Gen Z as the target audience
Payal Gwalani Jun 17, 2024 8:58 AM
Partho Banerje, Senior Executive Officer- Marketing and Sales, Maruti Suzuki, spoke about the ways to create enduring brand relevance and consumer engagement at Pitch CMO Summit 2024
e4m Staff Jun 13, 2024 3:55 PM
The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan
NATIVE CONTENT Jun 12, 2024 4:14 PM
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
Kanchan Srivastava Apr 30, 2024 8:52 AM
In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for the carmaker
Kanchan Srivastava Apr 13, 2024 2:47 PM
Shashank Srivastava is now designated as a Member of the Executive Committee, effective April 1, 2024
e4m Staff Mar 27, 2024 6:00 PM
From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting the tone of his marketing strategy for FY25
Kanchan Srivastava Mar 4, 2024 9:11 AM
Shashank Srivastava, Senior Executive Officer - Marketing & Sales at Maruti Suzuki India, delivered a keynote at IBC 2024, discussing how marketing helps build stronger connections with the audience
Tanzila Shaikh Feb 3, 2024 9:07 AM
Several brands like Maybelline India, Levi’s, Maruti Suzuki Nexa, Johnnie Walker, Budweiser, Bisleri Vedica, and CRED unveiled exclusive experience lounges at Lollapalooza 2024
Tanzila Shaikh Jan 29, 2024 3:58 PM
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print and digital being the preferred mediums
Chehneet Kaur Jan 24, 2024 8:51 AM
During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
Maruti Suzuki India, Dabur India, Mondelez India, HUL among the sponsors
Along with TV, OTT and digital, carmakers are stressing the use of radio and vernacular communication to connect with consumers in the last mile
Aditi Gupta Oct 3, 2023 8:42 AM
Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, talks marketing strategies and budgets on the 6th anniversary of the company's retail channel ARENA
Aditi Gupta Sep 21, 2023 1:41 PM
During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes to foster innovative thinking
exchange4media Staff Jun 15, 2023 4:04 PM
The brand is likely to spend Rs 100 crore on OOH ads this financial year
exchange4media Staff Jun 9, 2023 11:03 AM
AGL has been handling dealer marketing for Maruti Suzuki in North, East and Central India
exchange4media Staff Jun 6, 2023 1:57 PM
exchange4media originally broke the story of the agency bagging the Rs 1200 crore account back in March of this year
exchange4media Staff May 18, 2023 12:02 PM
Company announces dividend at Rs 90/share & plan for additional creation of 10 lakh vehicles per year
exchange4media Staff Apr 26, 2023 5:45 PM
He will continue to be a Non-executive Director of the company
exchange4media Staff Apr 26, 2023 5:10 PM
After a highly competitive five-month-long pitch, the account moved from dentsu to Mindshare India
Naziya Alvi Rahman Mar 23, 2023 2:45 PM
Senior Executive Director (Marketing & Sales) Shashank Srivastava spoke to e4m on the sidelines of an event. He explains the rationale behind targeting GenZ, more investment in digital, and more
Kanchan Srivastava Mar 2, 2023 9:03 AM
At ABP Network’s summit, former British PM Liz Truss spoke of the greater role for India as a key player internationally
exchange4media Staff Feb 24, 2023 1:18 PM
At e4m PR & Corp Comm 40 Under 40 2022 summit, Sanjeev Handa, Sr. Vice President and Head of PR & Communications, Maruti Suzuki Ltd, shared trends in PR and communication industry
exchange4media Staff Feb 2, 2023 3:15 PM
Standing out in a cluttered world of online advertising is a major challenge for brands in 2023
Kanchan Srivastava Jan 5, 2023 9:19 AM
The automotive industry veteran will spearhead the setup and mass production practices of the production and manufacturing facilities for Dandera
exchange4media Staff Dec 12, 2022 1:41 PM
The 360-degree campaign will be rolled out across multiple channels like TVCs, print ads, OOH and digital media
exchange4media Staff Nov 28, 2022 2:39 PM
The automobile major’s account is currently being handled by dentsu
Sonam Saini Nov 15, 2022 8:39 AM
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
Sandhya Raghavan Nov 14, 2022 7:41 AM
Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth
exchange4media Staff Nov 7, 2022 8:55 AM
In his special address at e4m MarTech 2022, Srivastava, Senior Executive Director of Marketing & Sales, Maruti Suzuki, shared glimpses of the brand's journey into the metaverse
exchange4media Staff Oct 17, 2022 8:32 AM
Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed a bumper sale over the last few months
Kanchan Srivastava Sep 5, 2022 8:30 AM
Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.
Neeta Nair Aug 18, 2022 8:42 AM
While speaking at the Pitch CMO Summit, the Maruti Suzuki India Senior Executive Director said data-driven targeted marketing helped their new model Brezza get 42K+ pre-bookings
exchange4media Staff Jul 1, 2022 8:35 AM
Industry observers say marketing strategies for the sector are evolving to tide over the crisis with the focus being on tailor-made communication and creating experiences
Mansi Sharma Jun 13, 2022 8:39 AM
Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4
Kanchan Srivastava Jun 3, 2022 8:36 AM
As part of their unparalleled IPL coverage, ESPNcricinfo has created a wide and expansive repository of organic and brand-led content that appeals to the 'fan of 2022'
exchange4media Staff May 2, 2022 7:41 PM
The auto sector is pinning hopes on Nirmala Sitharaman to announce sops for boosting the sale of EVs, developing infra and bringing an overall growth in the economy
Kanchan Srivastava Jan 31, 2022 9:00 AM
The amount spent on paid search was approx Rs 49 cr in 2021, which is likely to go up in 2022 considering the higher ROI it offers, shares Shashank Srivastava, Executive Director, Maruti Suzuki
Kanchan Srivastava Jan 14, 2022 8:52 AM
Maruti Suzuki Executive Director Srivastava discussed the reasons behind the drop in adverting expenditure in FY21 and the company’s AdEx plan for the year 2022
Kanchan Srivastava Dec 27, 2021 9:22 AM
The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20
Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM
With consumer sentiment pumping up, the market is also investing heavily in smart marketing tactics and offers to catch the attention of buyers
Simran Sabherwal & Mansi Sharma Nov 5, 2021 9:01 AM
Executive Director Shashank Srivastava shares that the brand is increasing its focus on regional language marketing and geo-targeted marketing to make the most of the situation
Mansi Sharma Nov 2, 2021 8:48 AM
‘Kam Se Kaam Banega’ build on the innate need of Indian consumers to expect maximum fuel efficiency without compromising on performance
exchange4media Staff Sep 21, 2021 12:58 PM
Shashank Srivastava, Executive Director, Maruti Suzuki India Ltd, says dentsu must put firewalls in place to ensure confidentiality
Neeta Nair Sep 14, 2021 8:38 AM
The report also mentioned that Maruti Suzuki India tops the list in print with 16% share in the same period
exchange4media Staff Aug 26, 2021 2:09 PM
At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020
Tasmayee Laha Roy Aug 6, 2021 8:58 AM
