In a strategic move, OgilvyInteractive Worldwide, the interactive wing of Ogilvy & Mather India, has joined hands with Ogilvy Outreach to develop and place content in computers for its client Hindustan Lever Ltd’s new project ‘i-Shakti’.
As per the company’s notice to the stock exchange, Pradeep Sarda has been appointed as Additional Director to hold office up to the next AGM of the company.
When Dabur India restructured its product portfolio last year in a bid to become a full-fledged FMCG company, it was in a dilemma over one brand: Binaca. But after about a year-and-a-half of unsuccessful attempts to find buyers for Binaca, the company has decided to retain the brand and is, in fact, now planning to extend it to herbal toothpaste.
Titan Industries will kickstart its foray into wearable health devices with the launch of a pedometer branded Cal-Meter. A year back, the company had stated its plans to diversify from its watchmaker image and enter lifestyle products.
With a first of its kind initiative in the Indian fruit juice segment, Dabur Foods is segmenting the market to offer customised fruit juice for kids.
FMCG players, for long the sponsors and facilitators of awards of various hues, will now be competing for awards in their own zone. The FMCG Awards 2004, to be held in New Delhi on May 28, will showcase the best in business.
In a strategic move, OgilvyInteractive Worldwide, the interactive wing of Ogilvy & Mather India, has joined hands with Ogilvy Outreach to develop and place content in computers for its client Hindustan Lever Ltd’s new project ‘i-Shakti’.
Shehnazz Nadir Shah moves from Mukta Arts to join Balaji Films as Head of Film Department. She takes over the portfolio on May 21.
Surprisingly, Zee Telefilms was the only stock that bounced back from a low of Rs 102 to Rs 125 in an otherwise southbound market in the intra-day trades. It finally settled at Rs 120.65, up 6.44 per cent over its previous close.
Following a multi-agency pitch, Shringar Cinemas has signed up Contract Advertising. The account is pegged at Rs 4 crore. The other agencies in the fray were Percept and Bates.
To provide localised content, two new faces have been chosen to host a Hinglish show starting August 6. The channel is also working on five half-hour localised shows.
The awards have included three sub-categories in the ‘Best Media Innovation’ segment. In addition, industry will contest for two new category awards.
Starting June this year, subscribers of Zee TV in the UK will receive a quarterly lifestyle magazine free of cost. The magazine will be produced by Zee Network, UK, and Profile Media Group, a media and communications outfit.
While Films and Outdoor & Press categories has Piyush Pandey, Executive Chairman & National Creative Director, O&M India, as President, Media Lions has Divya Gupta, President, The Mediaedge, India as a jury member.