Sahara One Entertainment’s CEO, Shantonu Aditya, has announced that the Hindi movie channel from the bouquet, ‘Filmy’, is all set to launch on February 12, 2006. The dry run for the channel is expected to begin on January 26.
Chennai-based WOC Advertising Enterprize has a new Creative Head in Ranjan Ebenezer Thomas. Thomas carries with him over two decades of experience, and his last assignment was as Consultant based in Mumbai, working with leading agencies.
Hero Honda has opened 22 sales outlets across the country exclusively for women as part of a marketing campaign for its new gearless scooter ‘Pleasure.’ This is Hero Honda's first scooter.
As part of Gillette's transition to the P&G distribution system, P&G will begin buyback of stocks from the former's dealers soon. As a result, Gillette's own robust distribution network will cease to exist.
Prof Vijay Govindarajan, one of the world’s Top 50 management gurus and a leading authority on strategic innovation, has a lot to share in his new book ‘10 Rules for Strategic Innovators: From Idea to Execution’, written along with Chris Trimble. “Idea is just the beginning,” says Govindarajan, “Execution is all important.”
Logistics major AFL is all set to embark on a new identity. The brand, which was born more than 50 years ago, had in 1997 brought about a change when it modified the brand name from Airfreight Ltd to be called as AFL. This time round though, the change will percolate down and will go deeper than just that brand name.
The interesting aspect of wafers/chips advertising in Print is that virtually all of the spends went to newspapers, and that too, the general interest category. The top advertiser on the brand list is Uncle Chipps Kachori Masala followed by Lays Chaat Street.
Ad-Rag, an advertising and communication portal, has launched the “Battle of the Ad Blogs” in association with Adland. Among the nominees in the final list who will be voted by fellow blog lovers, are two Indian blogs – creativecriminal.blogspot.com and commercialbreak.blogspot.com. Both blogs are creations of Chennai-based bloggers.
Hyderabad-based Virtual Reality Communications, a five-year old non-media agency, marks another example of an agency that has focused on specialised services. Having tasted success in the retail space, the agency has now moved forward to experiment with Brand Consulting.
Move over mass-media advertising. The flavour these days with advertising agencies across the board is below-the-line (BTL) and out-of-home (OOH) communication.
They are doing everything the other way round. Times Global Broadcast Company CEO, Sunil Lulla, on Monday informed that the channel had entered into a tie-up with Reliance Infocomm to enable the channel to be viewed on handsets.
Known for associations with mass channels, Hindustan Lever has surprised quite a few with the deal that its toothpaste brand CloseUp has signed with Zoom for the title sponsorship of its forthcoming property – Speed Dating.
‘The Sportstar’, the weekly from the publishers of The Hindu, will don an entirely new look from its issue dated January 25, 2006. The legendary Mario Garcia, who a few months ago had created the new look for The Hindu, has redesigned the sports magazine. The changes will transcend just the look – it will be a tabloid now.
The Marans plan to dilute up to 20 per cent equity in their broadcasting venture, Sun TV, through a combination of private placement with foreign investors and an initial public offer (IPO).
Maxim, the men’s international lifestyle magazine, is getting a lot more than it bargained for in terms of visibility in the media. Chennai-based actress Khushboo is pressing charges against the magazine on three counts following the publication of a picture of a scantily clad woman with her face above it in Maxim’s inaugural issue.
After the silent launch that CNN-IBN surprised the industry with in December 2005, the channel has finally launched its nationwide marketing campaign. The campaign, which will be treated with a multimedia approach, sports the tagline ‘Whatever it takes’ in all its communication.
