TeenPattiParty.com, the largest community of Indians playing cards on the Internet, has signed actress Mahima Choudhury as its brand ambassador. The gaming site felt that Choudhury’s popularity blended with TeenPattiParty.com’s unique online gaming combination of technology and tradition and would lead to thousands of new users signing up.
Sify Ltd saw the number of hours of its games played online at its iWay cyber café chain grow by over 100 per cent during the last financial year. The number of PCs at these cafes for online games doubled to 6,000 during this period.
Idea Cellular Ltd has recently launched women’s card in its bid to offer the most innovative and value based products. The women’s card is available to pre-paid customers for Rs 299 with talk time of Rs 150 and validity of 15 days. Post-paid customers can subscribe to the card by paying an activation fee of Rs 299.
Months after acquiring Adlabs Films, the Reliance-Anil Dhirubhai Ambani Group (R-ADAG) is floating a new flim distribution company, Reliance Films. While Adlabs Films is into overseas distribution of films, the new company will tap the domestic market distribution as well.
Hutch has announced the introduction of an innovative service, ‘Full Song Download’, under which the telecom provider has tied up with Hungama Mobile, Filmkraft and T-Series to premier the music of the eagerly awaited movie ‘Krissh’ through this service.
Online movie rental service, Seventymm.com, which began its operations in early March this year in Bangalore, has chalked out ambitious plans for the next five years. The company is targeting revenues of Rs 500 crore and one million customers in the five years. The company is planning to expand to five Indian cities by March 2007.
As McDonald’s celebrates ten years of its operations in India, Vikram Bakshi, JV Partner & Managing Director, McDonald’s India, says that the journey wasn’t easy at all. It was a challenge understanding the Indian consumer and his needs.
Sri Adhikari Brothers Television Network has tied up with Sri Lanka’s leading channel, Sirasa TV, owned by Lanka’s Maharaja Group. The company will provide concepts and technical expertise and produce the programmes jointly with Sirasa TV.
Audience Measurement & Analytics Ltd (aMap), Optimum Media Solutions and Mudra Institute of Communications, Ahmedabad have signed a Memorandum of Understanding to set up a laboratory ‘aMap OMS Audience Research laboratory’ at the MICA campus.
The rapid evolution of media is changing the everyday life of consumers the world over and its significance is showing more evidence in fast-growing nations like India, suggests the latest Decision-Makers Survey 5 (DMS 5) conducted by ACNielsen ORG-MARG.
Sanjeev Shukla, who quit Hyundai Motor India last month, has decided not to join Videocon Electronics. Instead, Shukla has joined Hero Honda as Senior Manager-Marketing Communication.
<p aligh=justify>"Hyundai Motors decided to set up an in-house agency that can take good care of the brand. In India, Hyundai wants to take its image to the next level so that it can sell its high-end products with a lot more ease than at present. The idea is also to consolidate the gains made by Hyundai so that we can strengthen, leverage, and add value to the brand’s presence in a very definitive manner."