Date-wise News
Grey Worldwide has won the marketing communication business of Trianz, a global management consulting firm. The business to service Trianz in the US and across Asia-Pacific region is worth in excess of $ 2 million.
exchange4media Chennai Bureau May 23, 2006 4:26 PM
Carat has just added the businesses of Manipal Education and Medical Group (MEMG), Sahara Computers, Ira Diamonds and 555 Detergents. In all, these wins give the agency an additional Rs 41 crore in total billings.
Noor Fathima Warsia May 23, 2006 3:03 PM
McCann Erickson has bagged the Grand Prix, or FABulous Award, for the Best Press and Poster work at the FAB Awards 2006. It was accompanied by a FAB Award for the Best Poster in the Confectionery and Snacks category, also for Big Babol. Leo Burnett Mumbai collected a FAB Award for the Best Poster in the Retailers category.
exchange4media Chennai Bureau May 23, 2006 9:35 AM
Merchandising couldn't have meant such a huge brand boost to Pepsi, especially when the company's marketing executive director Punita Lal says she never really thought of it that way. But this story's for real, and when we tell her so, Ms Lal says she has no problem.
exchange4media Staff May 23, 2006 7:53 AM
‘Foot branding’ as OOH acitivity is a new concept set to catch on in India. With innumerable out-of-home advertising applications abroad, special doormats are now gaining recognition in India.
exchange4media Staff May 23, 2006 7:52 AM
In a nation obsessed with cricket, it takes a lot to be different. Italian fashion brand Police has taken a different path by signing on India’s leading squash player Ritwik Bhattacharya and actress Neha Dhupia as brand ambassadors. Police is well-known for its sunglasses, which are endorsed internationally by the likes of David Beckham.
exchange4media Staff May 23, 2006 7:51 AM
United Sprits Ltd has signed popular actress Shilpa Shetty as the brand ambassador for its vodka brand, Romanov. Though the Romanov brand has donned three avatars since 1977, this is for the first time that the brand is being completely revamped.
exchange4media Mumbai Bureau May 23, 2006 7:50 AM
Girish Rao, VP-Sales & Marketing, LG Electronics, holds that PR has been successful in establishing LG as the industry spokesperson and a leader across all segments. According to him, corporates are fast recognising the effectiveness of PR since it is considered more impactful than advertising as anything that appears as an article in a newspaper has greater credible value
exchange4media Staff May 23, 2006 7:49 AM
After the relaunch in January 2005, WorldSpace, the only satellite radio service provider in India, has been busy beating its own records month after month, now contributing more than 70 per cent of the total subscribers to the world’s only profitable player in the satellite radio business.
exchange4media Staff May 23, 2006 7:48 AM
The 13th World Editors’ Forum by the World Association of Newspapers (WAN) will be held in Moscow on June 4-7, 2006. Sanjay Trehan, Head, Broadband and Content, Indiatimes, will be the only speaker from India. Bachi Karkaria, Metro Editor, The Times of India, will be chairing one of the sessions.
exchange4media Staff May 23, 2006 7:47 AM
New Delhi-based Oxygen Communications, a four-year-old creative studio, has bagged the creative duties for Kyndal India, which plans to launch three new brands of Indian wines.
exchange4media Staff May 23, 2006 7:46 AM
Sriram Sharma, Business Director on the Titan account at Maxus Bangalore, will be appointed General Manager of the agency’s Bangalore operations from June 1, 2006. He takes over from Anil George, who has decided to move on.
exchange4media Staff May 23, 2006 7:45 AM
STAR India is all geared up to take the big step in the mobile entertainment space. The media major has announced various initiatives to enhance its offering in the interactive and digital space – 7827. From being just an add-on to STAR’s television focussed entertainment, the objective is to make 7827 an application to specially created and aggregated entertainment for the mobile screen.
exchange4media Mumbai Bureau May 23, 2006 7:43 AM
The International Data Group (IDG) is bringing together a panel of experts from technology marketing, and advertising and communication domains, in a three-city technology symposium – a series branded ‘MERIT’ (Media in the Era of IT). The series kicks off in Bangalore from May 23, 2006.
exchange4media Chennai Bureau May 23, 2006 7:42 AM
Citing popular demand, the Bombay Ad Club has announced its decision to extend the last of submission of entries for the EMVIES to May 29, 2006. The initial last date was May 23.
exchange4media Mumbai Bureau May 23, 2006 7:40 AM
Tribal DDB India has made a significant win by bagging British Telecom’s online branding account. This win is expected to generate revenues in excess of $1 million for Tribal DDB India.
exchange4media Staff May 23, 2006 7:39 AM
